Retail Design World - RDW
All change – why retail staff are vital to new store formats
Moderator - Matthew Valentine, RDW
New store formats offer new experiences – and demand a lot more from retail staff. They are brand ambassadors, guides to brand rituals and curators of product experiences.
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But are retailers and store designers doing enough to help retail staff transition to new ways of working? Are they listening to staff when they create new stores? Are employees being paid well enough for the skills they must develop?
This webinar will examine the changing role of people in physical store, and question whether they are being the given the credit they deserve in the brave new world of retail.