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Marketing Data Quality

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  • 10 Best Practices to Improve Marketing & Sales Data Quality 10 Best Practices to Improve Marketing & Sales Data Quality Allen Pogorzelski & Rey Ong Recorded: Jan 31 2017 44 mins
    With dirty data, segmentation is difficult, lead scoring is dicey at best, and reliable attribution is out of reach. And that’s just the tip of the iceberg when it comes to the challenges most data-driven marketers face.

    Well then, how can you fix that? In this webcast, Rey Ong and Allen Pogorzelski from Openprise will share with you best practices to:

    • Standardize key fields in systems like Salesforce, Marketo, Pardot, and Eloqua
    • Dump those duplicate values
    • Enrich key fields with outside data
    • Unify data across systems

    We’ll cover the business processes and logic you need to clean up your data, and discuss real-life case studies so that you can put what you’ve learned into action.

    Sign up now!
  • Improve Marketing & Sales Data Quality: Openprise Data Automation Demo Improve Marketing & Sales Data Quality: Openprise Data Automation Demo Allen Pogorzelski Recorded: Nov 30 2016 10 mins
    Find out how to improve data quality in Salesforce.com, Marketo, Pardot, and Eloqua, and eliminate the "garbage-in / garbage-out" problem once and for all. In this short online demo, see Openprise:

    - Analyze data quality
    - Clean your data - Dedupe and normalize key fields
    - Enrich data with missing values
    - Unify data across marketing and sales solutions

    This demo will show you how to improve your data quality to run more effective campaigns and deliver more revenue.

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