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MetrixLab

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  • What makes effective advertising in a mobile environment?
    What makes effective advertising in a mobile environment?
    Rick Candelaria Recorded: Dec 23 2016 40 mins
    Consumers are constantly connected through their digital devices, a trend that is only accelerating. As advertisers, the pressure is on to create digital ad campaigns that get their message across effectively and quickly. But in our tests of over 500 ads with more than 50,000 consumers globally, more than half didn’t have the impact to enable brands to truly connect with consumers.

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