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Grass Roots Engagement

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  • Developing customer insight using mulitple channels
    Developing customer insight using mulitple channels
    Chris Ford - Head of Customer Strategy, Grass Roots Recorded: Dec 15 2009 30 mins
    Chris Ford from Grass Roots willl outline and discuss the different ways in which organisations have been developing relevant, timely and personalised communication with their customers. He will explain how collecting and analysing data from these different sources can help to predict future behaviours and develop meaningful engagement programmes.
  • Measuring RoI of Employee Recognition and Incentive programmes
    Measuring RoI of Employee Recognition and Incentive programmes
    Francis Goss Recorded: Nov 23 2009 29 mins
    So you believe in the power of incentives, but how do you structure them to deliver a measurable return on the investment? Benefit from the hints tips and real experiences of one of Grass Roots' incentive experts - Francis Goss
  • If you build it, they will come....or will they?
    If you build it, they will come....or will they?
    Julie Yeardye - Grass Roots Recorded: Oct 21 2009 32 mins
    So you've built your site, it looks good, reads well, but where are the vistiors?
    Whatever your current role in the customer acquisition process, you will get some useful hints and tips on how to ensure your site is working effectively.

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