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Verto Analytics

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  • How to Outsmart Your Competitors with Better Insights
    How to Outsmart Your Competitors with Better Insights Antti Riikonen, Product Lead, Verto Analytics, Mary Shirley, Product Marketing Consultant, Verto Analytics Recorded: Sep 28 2017 30 mins
    Track trends and measure your competitors’ performance with Verto Watch

    Competition for a consumer’s attention is fierce. Verto Analytics data shows that the average American adult now owns 5 devices and spends nearly 220 hours per month online. Knowing how much time consumers spend with the competition, and why, can uncover new insights that can make a real impact on your business.

    In this webinar, we will highlight how Verto Watch—our on-demand data portal— can help you track trends and obtain critical data points when you need them most. You’ll learn:

    - How to segment demographic profiles across apps and sites, creating a better picture of the cross-device user
    - How to gain competitive insights across apps and websites
    - How to understand and track the trends in your industry using ranking reports and in-category comparisons
    - How a Verto customer used this data to find new opportunities for growth and acquisition

    Learn how to use Verto Watch data to develop a plan to outsmart your competitors and develop informed strategies for your company - from R&D to product to marketing and beyond.
  • 7 Steps to Fix Your Audience Measurement
    7 Steps to Fix Your Audience Measurement Alison Murdock, SVP Marketing, Verto Analytics, Mary Shirley, Product Marketing Consultant, Verto Analytics Recorded: Aug 23 2017 36 mins
    Publishers are drowning in data, but don’t always know what to do with it. Without the right metrics to show a highly engaged and loyal audience, publishers risk losing to dominant players who win purely on reach. Audience data is a powerful tool that can help publishers tell a better story about their customers and win more advertising business.

    Join the Verto Analytics team in this live webinar as we explore why you should expect more from audience measurement, and how to fix your audience measurement woes now. You’ll learn:

    - How to deeply understand your audience’s behavior, including their digital “day-in-the-life”
    - How to access and use competitive insights to your strategic advantage
    - How to tell a compelling story around your audience data
  • What’s the Future of Personal Assistant Apps?
    What’s the Future of Personal Assistant Apps? Alison Murdock, SVP Marketing, Verto Analytics Recorded: Jul 20 2017 27 mins
    Does the rise of AI-driven personal assistant apps - led by Siri, Alexa, and Cortana - have the potential to impact our daily digital behavior with everyday tasks like shopping, browsing the internet, and discover content? In this webinar, we’ll look at new research that indicates where this market is headed.

    Key insights included:

    - The most popular AI-powered personal assistant apps.
    - How are consumers actually using personal assistant apps?
    - A day-in-the-life of a Personal Assistant App super user.
  • How to Tell a Compelling Story About your Cross-Device Audience
    How to Tell a Compelling Story About your Cross-Device Audience Antti Riikonen, Product Lead, Mary Shirley, Product Marketing Consultant Recorded: Jun 22 2017 33 mins
    Consumer media consumption has changed dramatically. The average consumer owns and uses as many as five devices, making multitasking the “new normal.” That’s why most publishers say that traditional, siloed audience measurement no longer meets their needs.

    In this webinar, we will unveil our newest product designed to help you position your brand and properties and build a more compelling narrative about your cross-device audience for advertisers. You’ll learn:

    - The major challenges of audience measurement and how advancements in research methodology can help you overcome them.
    - How to use a "day-in the-life" visualization to illustrate who your audience is and where they spend time down to the minute and hour.
    - The key cross-device metrics that explain the exact reach of your audience and how they’re engaging with you across all of your brands and channels.
    - How to use insights and unique metrics like stickiness or time spent to demonstrate how your audience differs from your competitors.
  • Cross-Device and Mobile Consumers: Who Are They and Where Do They Spend Time?
    Cross-Device and Mobile Consumers: Who Are They and Where Do They Spend Time? Connie Hwong, Global Content Marketing Director, Gautam Moktan, Data Analyst Recorded: May 24 2017 31 mins
    Attention brands, publishers, and advertisers: Wondering how and when to capture consumer attention? Attend this webinar to get a review of our latest data and insights about the U.S. cross-device and mobile consumer. 

    We'll cover: 
    - How are consumers using various devices over the course of a week, and which demographic segments are the most cross-device? 
    - Which social and content apps rank high and for whom? 
    - A focused look at three types of consumers who play games, shop, and listen to music
  • The Connected Marketer | What It Is and Why You Must Become One
    The Connected Marketer | What It Is and Why You Must Become One Michael Becker Co-founder, mCordis, Inc. & The Connected Marketer & Alison Murdock, SVP Marketing, Verto Analytics Recorded: Apr 27 2017 30 mins
    Status Quo Marketers hold on to a bygone era of advertising by flooding the market with cross-channel promotions and messaging in the hopes of grabbing an individual’s attention. They struggle to absorb, and maybe, ignore critical facts about how consumer behavior has changed. Connected Marketers, on the other hand, understand that grabbing a person's attention involves a value exchange. These marketers use insights and data to learn when and where to reach the individual and how to meet her needs, on her terms.

    In this live Q&A, we’ll discuss what it means to be a Connected Marketer and why it’s critical to make that shift now. We’ll explore:

    - Attributes of the Connected Individual and the Connected Marketer
    - How marketers use data and insights to engage with consumers
    - Shining examples of companies who embrace connected marketing
    - How to make the shift now
  • Using Measurement Panels & Survey Research to Track Consumer Path-to-Purchase
    Using Measurement Panels & Survey Research to Track Consumer Path-to-Purchase Hannu Verkasalo, CEO, Verto Analytics Recorded: Mar 23 2017 54 mins
    With the explosion of digital channels, content, and devices, a consumer’s path-to-purchase becomes more convoluted as she researches, browses, compares brands across screens and using apps and sites. Brands and retailers are still in the dark about some important aspects of the consumer’s journey. To keep pace with consumers, it's important to measure not only what they do but why they do it.

    In this webinar we examine how leading brands have used behavioral data and survey research to improve a myriad of outcomes, from brand engagement to conversions.

    We'll cover:

    - The key indicators that brands struggle to asses including ad effectiveness and cross-channel activity
    - How to use single-source measurement panel data to get more accurate, actionable insights
    - Assessing how survey data can help complete the picture of the consumer journey
    - Applying insights to improve campaign outcomes
  • How Consumer Behavior Is Shaping the Mobile Apps Market
    How Consumer Behavior Is Shaping the Mobile Apps Market Connie Hwong, Global Content Marketing Director, Ibrahim Elkadi, Lead Analyst, Market Insights Recorded: Feb 23 2017 34 mins
    Competing for a single consumer’s attention across an average of five screens is a daunting task. But tackling this challenge may not be so difficult if you have a nuanced understanding of how consumers behave across the devices they own and the apps, sites, and services they use.

    In this 60-minute live webinar, we'll present new research including:

    - A state of the market for consumer behavior and how behaviors are changing
    - Number of apps consumers actually use
    - Emerging behaviors around app multitasking
  • The Perfect Blend of Surveys and Behavioral Tracking
    The Perfect Blend of Surveys and Behavioral Tracking Saran Ganesh, Director of Product, Verto Analytics Recorded: Jan 26 2017 34 mins
    Whether you’re a large brand or a mobile app publisher, nothing is more important than understanding what your target consumer does, why, and what she might do next.

    In this webinar, learn how Verto Analytics brings a blend of technology, scale, speed, and research expertise to the market using surveys and passive metering to provide a more accurate picture of the consumer.

    Session highlights:

    • How passive metering and survey research differ and the pros and cons of each
    • How to identify actual trends to get a better understanding of the dynamics of a consumer’s decision-making
    • Use case on how one brand used this approach to develop profiles of the online shopping patterns of a group of target consumers
  • The True Value of a Loyal Mobile App User
    The True Value of a Loyal Mobile App User Hannu Verkasalo, CEO, Verto Analytics Recorded: Nov 2 2016 55 mins
    Mobile app audience acquisition is a $10 billion business and growing. But what every brand and advertiser should know is that regardless of app category, only 10% - 20% of mobile app users remain post-download. And these loyal users drive between 75% - 100% of app revenue. Attend this on-demand webinar to delve into the economics and behaviors of the high-value mobile app user.

    Key takeaways:

    - Which app categories tend to attract the most downloads and retain active users?
    - What are the demographics of loyal, active users across these various app categories?
    - What is the projected value of a retained active user?

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