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Verto Analytics

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  • Verto Audience Spotlight: Shopaholics
    Verto Audience Spotlight: Shopaholics Jared Laird, Senior Data Analyst, Verto Analytics Recorded: Jul 26 2018 20 mins
    Our new series, Audience Spotlight, provides a cross-device, consumer-centric view on a specific audience, with a deep dive into user demographics and rich behavioral metrics on an audience segment. This month, we focus on a high-value audience - Shopaholics, users who comprise the top 20% of all U.S adults who access an online shopping property. Which screens, brands, and services attract these online shopping superusers?

    In this 30 minute webinar, we’ll also dig into key insights on Shopaholics including:

    - How do gender and household income distribution of Shopaholics stack up against the U.S. adult online population?
    - Which devices and apps are Shopaholics using and when?
    - Beyond Amazon, eBay, and Walmart, where else do Shopaholics spend their time?
  • Verto Audience Spotlight: Social Media Savvy Millennials
    Verto Audience Spotlight: Social Media Savvy Millennials Aaron Schwartz, Senior Data Analyst / Verto Analytics Inc. Recorded: Jun 26 2018 30 mins
    Our new series, Audience Spotlight, provides a cross-device, consumer-centric view on a specific audience, with a deep dive into user demographics and rich behavioral metrics on an audience segment. This month we focus on a high-value audience - Social Media Savvy Millennials, users between the ages of 18-35 who comprise the top 20% of all digital consumers based on the amount of time they spend on social media apps and sites. Attend the webinar and learn which screens, brands, and services attract these social media superusers.

    In this 30 minute webinar, we’ll also dig into some of the most actionable data, including:

    - How do the gender and household income distribution of Millennials stack up against the U.S. adult online population?
    - Which devices and apps are Social Media Savvy Millennials using and when?
    - Beyond Facebook, YouTube, and Snapchat, where else do Social Media Savvy Millennials spend their time?
  • Verto Audience Spotlight: Mobile Gamers
    Verto Audience Spotlight: Mobile Gamers Karmen Dykstra, Senior Analyst, Verto Analytics, Mary Sheehan, Head of Product Marketing, Verto Analytics Recorded: May 29 2018 26 mins
    Our new series, Audience Spotlight, provide a cross-device, consumer-centric view on a specific audience, with a deep dive into user demographics and rich behavioral metrics on an audience segment. This month, we focus on a high value audience - heavy users of games on PCs, tablets, and smartphones, whom we refer to as Heavy Gamers. Learn the ins and outs of this demographic and how Verto data can be used to gain a deeper understanding of your audience.

    In this 30 minute webinar, we’ll dig in to some of the most actionable data, including:

    Who are heavy gamers, which devices do they use, and what does a day in their digital life look like?
    The stickiest and top-ranking games and apps among this audience segment.
    What other types of digital content heavy gamers spend their time on.
  • 7 Market Research Tips That Will Actually Impact Your Organization
    7 Market Research Tips That Will Actually Impact Your Organization Karmen Dykstra, Senior Analyst, Verto Analytics, Mary Sheehan, Head of Product Marketing, Verto Analytics Recorded: Apr 19 2018 43 mins
    Market research is a critical function to any organization, but often insights get buried or pushed to the side. Join Verto analyst Karmen Dykstra and head of product marketing Mary Sheehan as they present 7 tactical ways to deliver market research insights that will drive results for your organization. This webinar takes a look at the latest market research tools and methodologies regardless of your budget. We’ll explore:

    - How to turn data into actionable insights
    - Why most personas are inefficient and how to make them better
    - Making the most of competitive intel
  • 2018 State of Cross-Device Digital Shopping
    2018 State of Cross-Device Digital Shopping Mary Sheehan, Global Director of Product Marketing at Verto Analytics, Aaron Schwartz, Senior Data Analyst at Verto Analytics Recorded: Feb 22 2018 36 mins
    Browse, Click, Buy: Shopping across screens in 2018

    More than 96% of all American adults engage with an e-commerce property at least once a month.* Consumers use a variety of devices to research, shop, and complete their purchases. To understand today’s digital shopper, it’s imperative to look at the full funnel view, the path before and after purchase, on multiple screens.

    In this live webinar, we’ll look at real-world examples from consumers across devices on top shopping platforms. Also, learn how you can reach and engage the right audience at the right time. We’ll discuss:

    - What does the shopper funnel view look like? See which properties are visited most before or after shopping, including day-in-the-life and week-in-the-life views of key demographics.

    - Who is the online shopper? How often do different demographics shop, how much time do they spend shopping, and when do they shop? How are online shopping behaviors different depending on demographics?

    - How do consumers behave differently with different shopping platforms? Understand how Macy's, Groupon, Wish, Target, Google, and Amazon consumers interact when they’re shopping.

    - How does multitasking play a part in shopping? Understand the other apps consumers are using while shopping, which may influence their purchase decision.

    Learn how Verto Analytics uses single-source panel data to provide the latest in digital shopping analysis. Register today.

    * Source: Verto Analytics data from December 2017.
  • How to Outsmart Your Competitors with Better Insights
    How to Outsmart Your Competitors with Better Insights Antti Riikonen, Product Lead, Verto Analytics, Mary Shirley, Product Marketing Consultant, Verto Analytics Recorded: Sep 28 2017 30 mins
    Track trends and measure your competitors’ performance with Verto Watch

    Competition for a consumer’s attention is fierce. Verto Analytics data shows that the average American adult now owns 5 devices and spends nearly 220 hours per month online. Knowing how much time consumers spend with the competition, and why, can uncover new insights that can make a real impact on your business.

    In this webinar, we will highlight how Verto Watch—our on-demand data portal— can help you track trends and obtain critical data points when you need them most. You’ll learn:

    - How to segment demographic profiles across apps and sites, creating a better picture of the cross-device user
    - How to gain competitive insights across apps and websites
    - How to understand and track the trends in your industry using ranking reports and in-category comparisons
    - How a Verto customer used this data to find new opportunities for growth and acquisition

    Learn how to use Verto Watch data to develop a plan to outsmart your competitors and develop informed strategies for your company - from R&D to product to marketing and beyond.
  • 7 Steps to Fix Your Audience Measurement
    7 Steps to Fix Your Audience Measurement Alison Murdock, SVP Marketing, Verto Analytics, Mary Shirley, Product Marketing Consultant, Verto Analytics Recorded: Aug 23 2017 36 mins
    Publishers are drowning in data, but don’t always know what to do with it. Without the right metrics to show a highly engaged and loyal audience, publishers risk losing to dominant players who win purely on reach. Audience data is a powerful tool that can help publishers tell a better story about their customers and win more advertising business.

    Join the Verto Analytics team in this live webinar as we explore why you should expect more from audience measurement, and how to fix your audience measurement woes now. You’ll learn:

    - How to deeply understand your audience’s behavior, including their digital “day-in-the-life”
    - How to access and use competitive insights to your strategic advantage
    - How to tell a compelling story around your audience data
  • What’s the Future of Personal Assistant Apps?
    What’s the Future of Personal Assistant Apps? Alison Murdock, SVP Marketing, Verto Analytics Recorded: Jul 20 2017 27 mins
    Does the rise of AI-driven personal assistant apps - led by Siri, Alexa, and Cortana - have the potential to impact our daily digital behavior with everyday tasks like shopping, browsing the internet, and discover content? In this webinar, we’ll look at new research that indicates where this market is headed.

    Key insights included:

    - The most popular AI-powered personal assistant apps.
    - How are consumers actually using personal assistant apps?
    - A day-in-the-life of a Personal Assistant App super user.
  • How to Tell a Compelling Story About your Cross-Device Audience
    How to Tell a Compelling Story About your Cross-Device Audience Antti Riikonen, Product Lead, Mary Shirley, Product Marketing Consultant Recorded: Jun 22 2017 33 mins
    Consumer media consumption has changed dramatically. The average consumer owns and uses as many as five devices, making multitasking the “new normal.” That’s why most publishers say that traditional, siloed audience measurement no longer meets their needs.

    In this webinar, we will unveil our newest product designed to help you position your brand and properties and build a more compelling narrative about your cross-device audience for advertisers. You’ll learn:

    - The major challenges of audience measurement and how advancements in research methodology can help you overcome them.
    - How to use a "day-in the-life" visualization to illustrate who your audience is and where they spend time down to the minute and hour.
    - The key cross-device metrics that explain the exact reach of your audience and how they’re engaging with you across all of your brands and channels.
    - How to use insights and unique metrics like stickiness or time spent to demonstrate how your audience differs from your competitors.
  • Cross-Device and Mobile Consumers: Who Are They and Where Do They Spend Time?
    Cross-Device and Mobile Consumers: Who Are They and Where Do They Spend Time? Connie Hwong, Global Content Marketing Director, Gautam Moktan, Data Analyst Recorded: May 24 2017 31 mins
    Attention brands, publishers, and advertisers: Wondering how and when to capture consumer attention? Attend this webinar to get a review of our latest data and insights about the U.S. cross-device and mobile consumer. 

    We'll cover: 
    - How are consumers using various devices over the course of a week, and which demographic segments are the most cross-device? 
    - Which social and content apps rank high and for whom? 
    - A focused look at three types of consumers who play games, shop, and listen to music

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