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  • Can Social Media Power the Business Beyond Marketing? (Guest: Forrester)
    Can Social Media Power the Business Beyond Marketing? (Guest: Forrester)
    Melissa Parrish, VP Research Director (Forrester) and Katy Keim, Chief Marketing Officer (Lithium) Recorded: Jun 14 2017 45 mins
    Forrester forecasts that marketers will spend $15.5 billion on social marketing in 2016 in the US alone. And yet, nearly half of CMOs can’t articulate the value they are gaining from social media.

    You have the power to change this for your organisation. Shift from thinking of social media as a channel, to viewing it as a unique vehicle for your marketing and broader business strategies, and you can drive significant, measurable business impact.

    In this webcast, guest Forrester Analyst Melissa Parrish and Lithium CMO Katy Keim dive into the recent Forrester report: You Don’t Need A “Social Marketing” Strategy, and reveal how you can:

    • Impact the entire customer lifecycle via social media
    • Use social insights to empower not only marketing, but customer service, sales, product and human resources
    • Humanise your brand by better meeting customer expectations for authenticity, empathy and connection

    Register for this webcast to learn more.

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