Sara Leaf | SEO Account Manager, Elite SEM and Eric Reisch | VP of Strategic Sales, Trustpilot
The way consumers search and land on your site is changing. New digital trends require marketers to be strategic about how they drive quality site visitors - and ultimately, customers. Beyond high quality content, what trends do you need to be aware of to ensure SEO success for your site?
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In this webinar, Elite SEM and our friends from Trustpilot discuss the latest data regarding these digital changes and how to optimize your customer journey from SEO to conversion.
This webinar covers:
•Dramatic updates to SEO and SERPs
•Mobile-first initiatives: what you should be doing
•Where we stand with HTTPS
•Why trust, reputation, and reviews matter even more now
•How Rich Snippets, GSR, and Reviews improve SEO
•Trust symbols and conversion rates