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  • A Web Content Management (WCM) Market and Vendor Overview with Ars Logica
    A Web Content Management (WCM) Market and Vendor Overview with Ars Logica Tony White, Founder & Industry Analyst, Ars Logica, Arjen van den Akker, Director Product Marketing, SDL Recorded: Jan 16 2018 60 mins
    Since the 1990s, Ars Logica founder and industry analyst Tony White has kept close tabs on the WCM market. On this webinar, Tony will share some of his knowledge and provide you with a comprehensive overview of WCM market, covering:

    • WCM trends and key drivers in the market.
    • Best practices for a successful WCM purchase and (re)implementation.
    • Findings from his Compass Guide to WCM, Q4 2017, covering the SDL solution in more detail.
  • GDPR Puts Your Translation Supply Chain at Risk. Are you Ready to Respond?
    GDPR Puts Your Translation Supply Chain at Risk. Are you Ready to Respond? Katie Rigby-Brown, VP Global Financial Services, SDL, Tim Walters, Ph.D., Digital Clarity Group Recorded: Dec 5 2017 57 mins
    The EU GDPR is the new European framework for data protection, designed to harmonize data privacy laws across Europe and give greater protection and rights to individuals.

    This new regulation requires organizations to be held to greater accountability for how they handle personal data. And because it applies to any organization that collects, manages and processes personal information and monitors the behavior of European citizens regardless of their location, it applies to organizations around the globe.

    To date, much focus has been placed on the impact this will have on the role of marketers. However, with the vast amount of data sent out to third parties for translation, the translation process may put many firms at risk of non-compliance - and potential fines of 4% of annual turnover.

    In this webinar, Tim Walters of Digital Clarity Group and SDL’s Katie Rigby-Brown will share practical insights for organizations that suspect or know that they send personal information out as part of the translation process.

    What you will learn:

    •Key factors you need to know about the EU data protection
    regulation changes.
    •Why language can pose a hidden organizational risk.
    •Insights into how other organizations are securing their translation
    supply chain.
    •Questions you need to ask your Language Service Providers to
    ensure their compliance standards are not exposing you to risk.

    All registrants will receive a free copy of SDL's “Translation Supply Chain Readiness Assessment” to help identify potential areas of risk in their organizations.
  • Automating Dynamic Web Content Delivery via Taxonomies with SDL Tridion Sites
    Automating Dynamic Web Content Delivery via Taxonomies with SDL Tridion Sites Anders Øvreberg, Digital Communications Manager, DNV GL, Arjen van den Akker, Product Marketing Director, SDL Recorded: Nov 30 2017 61 mins
    Anders Øvreberg, Digital Communications Manager at DNV GL, has worked with SDL Tridion Sites since 2002 and as such can be considered a true Web Content Management (WCM/CMS) veteran.

    During this session Anders will talk about their 15 year journey with the product covering topics such as:

    • Their innovative taxonomy driven approach towards delivering targeted, relevant, fully dynamic web experiences.
    • The consolidation of five Content Management Systems into one.
    • Managing a complex online rebrand.
    • Relaunching websites in more than 36 locales and 18 languages.
    • Building microsites.

    We’ll also provide you with a brief overview of SDL Tridion Sites, part of the SDL Tridion DX suite.

    Keen to learn more? Don’t miss out on this opportunity and join us on November 30.
  • Are Your Videos Ready for Localization?
    Are Your Videos Ready for Localization? David A. Spiro, Product Marketing Manager, Language Services, SDL Recorded: Nov 15 2017 6 mins
    Videos are one of the most effective ways to communicate. Seventy-nine% of consumers would rather watch a video to learn about a product than read text on a page. You want to localize your videos for use in other countries but can you?

    In this webinar we will discuss what to look for in your current videos to see if they are good candidates for localization.
  • Measuring the Impact of Product Information
    Measuring the Impact of Product Information Andrew Thomas, Product Marketing Director, SDL, Chip Gettinger, VP, Global Solutions Consulting, SDL Recorded: Nov 9 2017 62 mins
    As empowered customers seek more and more information online, the importance of detailed product documentation and user manuals has grown far beyond its traditional after-sale and support role. Nowadays it is a critical enabler for sales, customer satisfaction and brand advocacy. Yet little research has been done to analyze exactly how customers access these types of collateral, to what extent they are leveraging the information, and how it is influencing their perception of a product or brand. Therefore SDL conducted extensive research among professionals in the US, Europe, and Japan to uncover today’s needs for information seekers, and compare these results to previous research from 2012 to discover changed behavior. Join our webinar to learn more about:

    • What do customers search for?
    • How and where do they search?
    • Are there any significant regional differences in behavior?

    In addition we’ll cover how SDL technology can help you overcome the hurdles of managing technical product information, enabling you to better accommodate today’s needs of information seekers. By the end of our webinar, you’ll be armed with the knowledge and data points required to better your customers’ information needs.
  • Demystifying AI & Neural Machine Translation - Hype or Reality?
    Demystifying AI & Neural Machine Translation - Hype or Reality? Mihai Vlad, VP Machine Learning Solutions, SDL, Samad Echihabi, VP R&D, Machine Translation, SDL Recorded: Oct 26 2017 53 mins
    SDL has been on the forefront of transforming cutting edge technology into powerful tools, as proven by being the first company to be able to productize the use of Machine Learning for Machine Translation (MT).
     
    As Artificial Intelligence (AI) continues to disrupt our generation, SDL is ahead in this field of building AI applications through its innovations and patents in Natural Language Processing (NLP) for MT. Using Neural Networks have clearly revolutionized the way we approach Machine Translation, and this paradigm shift brought with it a lot of hype that even experts are caught up in. 

    In this video, we will take a hard honest look at where Neural Machine Translation (NMT) is today:

    * NMT development approaches (open source vs. proprietary)
    * Examine enterprise readiness in terms of quality, performance, costs,
    and deployment customization
    * An easy-to-understand overview of how Neural Nets work
  • Roadmap & Capabilities for SDL Tridion Sites 9
    Roadmap & Capabilities for SDL Tridion Sites 9 Arjen van den Akker, Director Product Marketing, SDL, John Dillon, VP Product Management, SDL Recorded: Oct 26 2017 45 mins
    SDL Tridion Sites 9 is the backbone behind managing and orchestrating the content for some of world’s most coveted brands. In this presentation, the Product Management Team will provide a first glimpse into Tridion Sites 9 and our digital experience suite.

    Learn more about:
    * Continuity of Experiences (open content API, atomic regions, etc.)
    * Experience Optimization (prescriptive and adaptive personalization,
    translation services, ML/AI)
    * Building Experiences (data integration framework and the SDL
    Connector Ecosystem
  • Roadmap & Capabilities for SDL Tridion Docs 13
    Roadmap & Capabilities for SDL Tridion Docs 13 Frank Closset, Director Product Management, SDL, John Dillon, VP Product Management, SDL Recorded: Oct 26 2017 40 mins
    SDL Tridion Docs 13, formerly known as SDL Knowledge Center, is the backbone behind managing and orchestrating technical documentation and DITA content for some of world’s most coveted brands.

    In this presentation, Frank Closset, Product Management Director for SDL's structured content products, provides an overview of the new capabilities of Tridion Docs 13.
  • Prepare for the Convergence of Everything
    Prepare for the Convergence of Everything Richard Watson, Futurist, What's Next Recorded: Oct 25 2017 25 mins
    What does the future hold? There are currently many predictions floating around about machine learning, artificial intelligence, the internet of things, virtual and augmented reality, and the emergence of digital assistants. But what is fact and what is fiction? How do you make the right investments in a time of such disruptive change? Watch our keynote session with Richard Watson, where he investigates these trends and how they might be converging to determine how we can best prepare for next year and the next decade. Richard addresses:

    *Digital natives and their impact on business
    *Fragmented reality and experiences
    *The impact of AI, machine learning and cognitive computing
  • Evolve Your Model
    Evolve Your Model Simon Moore, VP Strategy & Global Practice Lead, SDL Recorded: Oct 25 2017 36 mins
    Companies are struggling to deliver the right content to their global customers. What used to work is no longer resonating. This is why new investments are needed, particularly focused on integrating processes and technology across the content lifecycle. In this session, learn how a company just like yours is evolving their approach to global content to meet critical business needs, resulting in increased revenue.

    * Best practices for implementing a global content operating model
    * Integrating content management with translation management
    * Embedding feedback and learning into the process

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