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Arm Treasure Data

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  • The Truth About Personalization
    The Truth About Personalization
    Erik Archer Smith, Director of Marketing Recorded: Apr 11 2019 46 mins
    Using a CDP to personalize marketing on the channels that really matter.

    For the last several years, pundits have predicted that THIS would be the year mass personalization takes off. Industry giants like Facebook and Amazon have been held up as shining examples of how to personalize at scale.  But is this level of personalization really needed for all companies on all channels?

    In this talk we’ll share personalization industry benchmarks collected from marketing leaders from global 2000 companies to help better define what’s working, what’s not, and how a CDP can be used to maximize personalization results on the right channels that matter for your business.
  • The Future of Retail Must Blend Marketing and IoT Data
    The Future of Retail Must Blend Marketing and IoT Data
    Erik Archer Smith, Senior Director of Marketing Recorded: Apr 2 2019 39 mins
    The future of personalized shopping experiences is upon us. Retail and eCommerce leaders are using online and offline data to create better personalized experiences to disrupt their peers. IoT data like RFID sensors, smart screens and augmented reality are being smartly incorporated allowing forward-thinking retailers to leapfrog their competition in the next decade.

    In this session we’ll explore the technologies that make this possible and look at a few real world examples of how data-driven strategies are being implemented by retail leaders Subaru, Muji and Kirin.

    Attendees will learn:
    • Four tactics retailers can implement now by leveraging their existing infrastructure
    • Details on the fifth wave of computing and how this will empower the next wave of customer experiences like smart shelves and AI enabled cameras and what technologies are enabling them
    • How "Boomers", "Gen X" and "Millennials" view the trust vs personalization relationship and what segments companies are most commonly using for personalization today.
  • What is a Customer Data Platform?
    What is a Customer Data Platform?
    Tom Treanor, Global Head of Marketing Arm Treasure Data Recorded: Mar 13 2019 24 mins
    You may have heard of a Customer Data Platform (or CDP) but really not understand what that means or what functionality to expect. Join us for this webinar to learn about CDPs from how they help you manage your customer data, to how they’re architected, what use cases they serve, and what to look out for when selecting a CDP vendor.
  • Bridging MarTech & AdTech: DMP, DSPs & CDP Best Practice for Digital Marketers
    Bridging MarTech & AdTech: DMP, DSPs & CDP Best Practice for Digital Marketers
    Henry Li, Director of Business Development Recorded: Jan 30 2019 49 mins
    In the last 10 years the digital advertising space exploded with the growth of DMPs and DSPs, giving digital marketers new ways to find and attract audiences. In the last few years, the market has shifted again with the introduction of CDPs giving marketers a new and powerful tool to augment and supercharge existing services. This webinar will walk you through what each service does, when you should consider using it, and best practices for combining them together.

    This Webinar Will Cover:
    - DMPs, DSPs and CDPs definitions and use cases
    - How to leverage/enrich 1st party data inside existing martech and adtech
    - Security and ensuring you maintain customer privacy and ethical use of data
  • How to Increase Facebook Reach with a Customer Data Platform
    How to Increase Facebook Reach with a Customer Data Platform
    Amit Erande - Director of Solution Engineering, Arm Treasure Data Recorded: Oct 31 2018 32 mins
    Digital marketers who use Facebook ads have noticed a drop in organic and paid reach due to the algorithm changes. This has resulted in ad costs rising and overall reach decreasing, a bad situation for any digital marketer.

    Join our Director of Solutions Engineering as he demonstrates how using a Customer Data Platform (and the first party data you already have) with Facebook custom audiences can increase your reach and decrease your costs.
  • The Ultimate Marketing Dashboard
    The Ultimate Marketing Dashboard
    Alex Poulos, CMO - Chartio, Erik Archer Smith, Marketing Director of ABM, Arm Treasure Data Recorded: Aug 29 2018 43 mins
    Marketers today are dealing with more customer data than ever before resulting in large MarTech solutions each with their own analytics and visualization. This leads to a huge amount of confusion and manual work for marketers when reporting on the success of lead gen, advertising campaigns, email outreach and events.

    Learn how to streamline your reporting and up-level your visualization with a hands-on webinar with Arm Treasure Data and Chartio as they walk step-by-step for the best marketing KPIs to tracking and how to setup your own Ultimate Marketing Dashboard.

    We’ll look at a real dashboard that combines all the metrics a marketing leader needs to run a business in a single location. We'll cover how to combine your traditional lead funnels with:
    - Account awareness scoring
    - Dynamic + aggregated customer journey reports for every contact on an account
    - Multi-touch attribution (including UTM reporting!)
    - Dynamic attribution for content to MQL, SQL, closed-won
    - And more!

    This webinar will include both a high-level overview as well as technical explanations for some of the most advanced charts we've built.
  • Data vs Goliath: how retail and ecommerce can stop disruption with a CDP
    Data vs Goliath: how retail and ecommerce can stop disruption with a CDP
    Erik Archer Smith, Marketing Director of ABM Recorded: Aug 22 2018 46 mins
    Disruption from a few data behemoths has forced the retail and eCommerce companies to innovate and retrain themselves to be data-driven or risk falling behind. Join us as we look at how 4 different companies including Japan’s #1 beer company, a global beauty brand and a brick and mortar retailer are blending online + offline data to predict and influence customer journeys. We'll also look at how digitally native eCommerce site, Wish.com, used data to beat Amazon and become the #1 mobile shopping app.

    Who Should Attend:
    Retail, CPG and eCommerce executives, marketing operations, digital marketers, or data analysts who want to learn how a startup founded in 2011 beat Amazon to become the #1 shopping app on iOS and Android.
  • Self-Service Marketo Data Management for Non-Technical Marketers
    Self-Service Marketo Data Management for Non-Technical Marketers
    Faysal Shaarani, Senior Solutions Architect Recorded: Jul 19 2018 43 mins
    Marketing tools operating individually in your martech stack offer very limited business value, if at all. Now, with the emergence of Customer Data Platforms, Marketers no longer have to rely on IT to get the data connection and answers they need.

    This hands-on webinar will show non-technical marketers how use a Customer Data Platform to easily populate a Marketo list, and return the campaign results from Marketo for more accurate campaign analysis or segment refinement and re-targeting.
  • How to Update Marketing Channels for GDPR - A Practical Guide
    How to Update Marketing Channels for GDPR - A Practical Guide
    Erik Archer Smith, Marketing Director - ABM, Treasure Data Recorded: May 25 2018 47 mins
    The new GDPR regulation goes into effect on May 25th. While a majority of conversations have revolved around the security and IT aspects of the law, marketing teams will play a crucial role in helping organizations meet GDPR standards and playing a strategic role across the organization.

    Join us to learn more, engage with your peers and get prepared.

    This webinar will cover:

    - How complying with the GDPR will drive better marketing and raise the standard of the quality of your customer engagement
    - The GDPR elements marketers must know about
    - The elements of PII that will be affected and what marketers need to do about it
    - A deep dive on how GDPR regulations will affect your marketing channels - email, programmatic advertising, cold calls, etc.
    - Tactical marketing updates needed to meet GDPR guidelines
  • State of the MarTech Stack 2018
    State of the MarTech Stack 2018
    David Lewis, DemandGen, Jessica Cross, Rollworks, Erik Smith, Treasure Data and David Pitta, BrightTALK Recorded: May 2 2018 55 mins
    We’ve all seen the explosion of marketing technology companies over the past several years, clearly illustrated in Scott Brinker’s Marketing Technology Landscape that grew from 150 companies in 2011 to over 5,000 last year.

    Today, we’re seeing many marketers who have been part of the martech tool buying spree in recent years take a step back and assess both how their stack works together and if they’re getting ROI from each piece. On the other hand, exciting developments in Artificial Intelligence (AI) have added capabilities and enhanced others.

    So how do we make sense of the martech landscape today? How do you build a stack that answers business needs and takes advantage of cutting edge technology?

    We’re excited to feature David Lewis, CEO of DemandGen, a leader at the forefront of making sense of today’s marketing tools for his clients, along with several innovative marketers who will discuss:

    - Martech’s evolution in recent years
    - Building a stack that makes business sense and delivers ROI
    - Where martech is going, notably the impact of AI

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