Two Years Later: DMPs and CDPs and CRMs – Oh My!
Cory Munchbach, VP Marketing - BlueConic
In 2015, hardly anyone knew what a customer data platform was. Honestly, most people groaned at another three letter acronym clawing for attention in the marketing tech space. Twenty-four months later, however? CDPs are dominating the conversation at events, in the media, and most importantly, among marketers who want a flexible solution, designed for them,…