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BlueConic

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  • Two Years Later: DMPs and CDPs and CRMs – Oh My!
    Two Years Later: DMPs and CDPs and CRMs – Oh My! Cory Munchbach, VP Marketing - BlueConic Recorded: Jun 22 2017 46 mins
    In 2015, hardly anyone knew what a customer data platform was. Honestly, most people groaned at another three letter acronym clawing for attention in the marketing tech space. Twenty-four months later, however? CDPs are dominating the conversation at events, in the media, and most importantly, among marketers who want a flexible solution, designed for them, to take their data to new levels.
     
    In this webinar, we’ll cover:

    • How dramatic the rise of the CDP has been and why – according to analysts and marketers, alike
    • Trends that haven’t undergone much change in two years, the good and the bad
    • New research about how a customer data platform is uniquely suited to help marketers of all kinds
     
    Join us on Thursday June 22nd at 1pm EST/10am PST for a 45 minute webinar to look back, around, and ahead at customer data platforms.
  • Unifying Customer Data Doesn't Have A One-Size-Fits-All Approach
    Unifying Customer Data Doesn't Have A One-Size-Fits-All Approach David Raab, founder of the Customer Data Platform Institute Recorded: Apr 20 2017 46 mins
    And that’s okay! When asked, digital marketers can rattle off a long list ways unified customer data would help them in their jobs, from better ad targeting (and retargeting) to smarter emails to more effective web personalization just to name a few. But there’s a big gap between knowing what you would do with customer data and actually deploying specific use cases. In this webinar, founder of the Customer Data Platform Institute David Raab takes attendees through how to approach customer data unification, so you get value right away – and set yourself up for more success as you go. Specifically:

    1. We’ll review the different scenarios that result when you’re using one data source, a few similar ones, or multiple disparate sources

    2. Then, we’ll look at how a customer data platform (CDP), depending on its features, supports an array of applications for the data, from simply providing access to adding messaging and analytics on top

    3. Lastly, we’ll bring those two dimensions together to look at the sequencing of use cases that result from the various combinations of these inputs

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