Predictive analytics and Account Based Marketing were marketing buzzwords thrown around a lot in 2016. Artificial intelligence and machine learning is now firmly on the marketer’s agenda to understand how they will impact and improve their marketing strategies.
Adam Sharp, MD & Co-Founder, CleverTouch Marketing – Europe’s leading Marketing Automation consultancy – discusses the impact of artificial intelligence on Marketing Automation environments, including:
- The importance of creating the marketing spine before implementing wider marketing technology
- Why Business Insight tools are required before artificial intelligence is implemented
- How Marketing Automation vendors are viewing and adapting to the hype of artificial intelligence and machine learning