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CleverTouch Marketing

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  • The Simplification & Smarter Adoption of Marketing Automation
    The Simplification & Smarter Adoption of Marketing Automation
    CleverTouch Marketing Recorded: Nov 6 2018 108 mins
    Simplicity is probably the most underrated and underused concept in business today, yet as the rate of Marketing Automation growth and adoption continues to sky rocket, so has its complexity. Customers are feeling left behind, as are the associated Marketing Automation skills.

    This event provides insight and solutions to help simplify your Marketing Automation usage and adoption, including:

    Different approaches to Marketing Automation simplification
    How to drive better adoption across your organisation
    Building a framework for talent and skills
    Inhouse or outsourced: is there a better approach?

    We’ll be joined by Tim Creak, Marketing Operations Manager, Fujitsu, who will share the approach and learnings Fujitsu have taken in driving a successful Marketing Automation deployment across 30 countries and 300+ marketers.
  • How Fujitsu Have Driven Adoption and Simplified Marketing Automation
    How Fujitsu Have Driven Adoption and Simplified Marketing Automation
    Tim Creak, Marketing Operations & Strategy, Fujitsu Recorded: Nov 6 2018 47 mins
    CleverTouch client Fujitsu share insight and best practices on to implement marketing automation technology across 27 countries.
  • Simplifying Demand Marketing: The Role of Demand Orchestration
    Simplifying Demand Marketing: The Role of Demand Orchestration
    Scott McNabb, VP Sales & Global Enterprise, Integrate Recorded: Nov 6 2018 32 mins
    Understand the role of demand orchestration in marketing and how marketing technology can help marketers realise the promise of revenue marketing.
  • Why Simplification is Important and the Business of Marketing
    Why Simplification is Important and the Business of Marketing
    Adam Sharp, CEO & Co-Founder, CleverTouch Marketing Recorded: Oct 30 2018 12 mins
    The Simplification and Smarter Adoption of Marketing Technology Breakfast Networking Event. This session introduces the event agenda before diving into the key approaches that Marketers need to simplify the way they manage and use the technologies available to them.
  • State of Marketing Technology Adoption Inside the Financial Services Industry
    State of Marketing Technology Adoption Inside the Financial Services Industry
    Phil Ball, Joint Managing Director at Clevertouch Recorded: Jun 13 2018 45 mins
    This session will look extensively at the adoption and application of Marketing Technology in Financial Services, primarily amongst established brands, rather than over-focusing on the burgeoning FinTech space.

    For a fresh perspective it will compare and contrast to other industries, is FS leading or lagging? Finally, it will cover ‘the where next’ for the industry and highlighting a few of what we think will be the emerging/influential tech brands of the future.
  • The Role of Marketing Automation in Driving the Transformation Agenda
    The Role of Marketing Automation in Driving the Transformation Agenda
    David Shoesmith, Financial Services AE at Marketo Recorded: Jun 13 2018 22 mins
    Marketing automation technology is driving change in every industry – and financial services is no exception. More pressure than ever before is being put on creating personalized and meaningful connections through every stage of the customer journey, and marketing automation platforms like Marketo are helping marketers reach their goals faster.

    This session will focus on strategically implementing marketing automation to generate demand and amplify sales efforts within the financial services sector.
  • Transforming Content Marketing and Demand Generation in Financial Services
    Transforming Content Marketing and Demand Generation in Financial Services
    Stuart West, VP of Sales, Financial Services at BrightTALK Recorded: Jun 13 2018 26 mins
    In this new era of information and connections, the relationship between buyers and sellers has changed forever.

    Whether you're beginning or mastering content and demand marketing, this session will provide actionable insights on:
    * How to organize your data, tech stack, campaigns and ABM to drive consistency and growth across the customer experience
    * Which content delivers the biggest impact across each stage of the customer experience
    * How advanced machine learning and AI can help connect your content, to the right audience, at the right time
    * How to more accurately attribute bookings and revenue growth ​to campaigns
  • 16 Tips and Recommendations to Capture Marketing Consent for GDPR
    16 Tips and Recommendations to Capture Marketing Consent for GDPR
    Nick Burrell, Co-Founder, CleverTouch Marketing Recorded: Mar 6 2018 50 mins
    There are two areas of GDPR that are most relevant to us in Marketing - consent and legitimate interest. Without gaining one of these, we are unable to communicate with our marketing database in a post-GDPR world and therefore run the risk of losing a large percentage of our marketable database. Not only are we fearing that but with non-GDPR compliant fines being up to 4% of global turnover, this is a topic now very much on the radar of the c-suite.

    So how can we go about generating marketing opt-ins and capture consent?
  • GDPR with Marketing Automation in Mind: Modern Email Marketing Compliance
    GDPR with Marketing Automation in Mind: Modern Email Marketing Compliance
    Nick Burrell, Co-Founder, CleverTouch Marketing Recorded: Aug 22 2017 59 mins
    The General Data Protection Regulation (GDPR) is fast approaching and whilst there's lots of information about GDPR from an IT security perspective, marketers are still trying to understand the implications it will have on their marketing efforts from 25 May 2018 and beyond.

    As the modern email marketing landscape changes dramatically with the introduction of GDPR, this webinar explores the role of Marketing Automation in helping organisations stay GDPR compliant.
  • Account Based Marketing in a Marketing Automation World
    Account Based Marketing in a Marketing Automation World
    Adam Sharp, MD & Co-Founder, CleverTouch Marketing Recorded: Jun 14 2017 38 mins
    Account Based Marketing is one of the biggest marketing buzzwords at the moment. This webinar aims to dispel some of the hype around ABM and provide a reality check on what it really means for B2B marketers in the context of Marketing Automation.

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