When Carrie Kerpen co-founded Likeable Media in 2007, the social media agency was one of the first of its kind. Six years later, when she stepped up to become CEO, times had changed. The market was crowded, the competition was fierce, and she couldn’t help but compare herself to the heads of other agencies, all of whom were pretty much the same: Loud. Extroverted. Male. In order to reinvent her company to keep up with the changing times and come out on top, Carrie had only one choice: She had to work it.
What is working it? Working it is about understanding who you are, what you want, and what you bring to the table. Working it means refusing to compare yourself to others and instead focusing on your own unique super-powers. Most important, working it is the key to unlocking the biggest secret for achieving success: There is no one right way. There is only your way.
Key takeaways include:
•How to use your gut to make smarter decisions, faster
•How to tap into your network to help you avoid blind spots
•How to make your weaknesses work for you, not against you