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HERizonInsights by NAPW

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  • Simple Technology for Entrepreneurs - How to Market and Manage Your Business
    Simple Technology for Entrepreneurs - How to Market and Manage Your Business Lori Mercer, Founder of How She Quits Recorded: Nov 16 2017 60 mins
    Technology changes rapidly and now more than ever you have hundreds of tool choices to make for your small business. As a former software engineer, Head of a Global IT division in corporate and now online technology business owner, I am here to assure there there is a simple, affordable way through this maze.

    Attendees will learn:
    •What technology tools you must have and which you can skip
    •How to maximize your budget and avoid another $20 / month system
    •The right technology choices for each stage of your business
    •How to pick a tool that can grow with your needs
    •Finding the right tech team who can work efficiently and partner with you for the long term
    •Best practices for Entrepreneurs - from building your website to email marketing, financials and team and task management

    You will leave with a clear map of what you as an entrepreneur need to market and run your online business

    About the Speaker:
    Lori Mercer is the founder of How She Quits. After spending 20 years in corporate leading multi-million dollar technology and marketing initiatives, Lori broke free as a Virtual Professional. Her online marketing and technology agency, LoriMercerCTO.com, serves small online businesses with strategy, marketing and implementation needs. Lori created HowSheQuits.com to help other mom's leverage their professional skills and build their own virtual businesses. Married to a firefighter and mother of 4, Lori broke into the online marketing space as the founder of a national non-profit on a mission to strengthen the marriages and families of first responders. Now more than 100,000 followers back that mission. Lori's programs, including 6 Weeks To Clients, One Day Funnel and Virtual in a Week, stress her passion to bring an efficient, innovative and professional service to the virtual world, while valuing time with family.
  • Managing Busy: Redefining Your Schedule
    Managing Busy: Redefining Your Schedule Danielle Roberts, Owner Legacy Creative Company Recorded: Nov 16 2017 48 mins
    For any business owner or busy professional, the continued chaos of schedules, databases, email can be a huge drain on time, money and sanity. In this session, leading online business manager, Danielle Roberts,will help you to understand the steps to take to get you from chaotic and stressed to a thriving, energetic business owner.

    You will learn:

    • How to see your big picture and break it down into step by step implementation.
    • Top tips to prioritize and manage your to do list.
    • How to ensure Time-Saving Success
    • Why being intentional is so important
    • What tools are available to help you organize your schedule

    About the Speaker:
    Danielle Roberts is an online business manager who spends her days working with entrepreneurs to develop their business strategy, organize their business and help them in handling their day to day operations through her business Legacy Creative Company. As an author and mentor to Christian business women through her personal brand, she loves to show them how weaving faith into their business is attainable. She is a wife and a mom, and she strives to keep her family a priority and maintain a solid relationship with her husband. She loves coffee, Jesus, date night and chasing after her kids.
  • The Tax Talk before Tax Time” for Entrepreneurs
    The Tax Talk before Tax Time” for Entrepreneurs Brian Walls, Founder Walls Financial Group Recorded: Nov 16 2017 57 mins
    It’s the end of the year…and one commonality all businesses have, time to prepare for tax submissions. Taxes are overwhelming but they’re an inevitable part of running your business. During this webinar, Brian Walls will be delivering key points and tips that uncover the often overlooked tax deadlines and necessary information. You will leave feeling at ease about the tax and financial terminology and strategies to make the annual tax exercise more efficient in the future.

    During the webinar, we will discuss:

    •Calculating estimated tax payments
    •Receipt management
    •What is deductible
    •Helpful financial software/tools


    About the Speaker:
    Brian Walls, who leads the WFG's team, has decades of experience within the financial services industry. To Walls Financial Group he brings financial planning and investment management experience.

    Prior to launching Walls Financial Group, Brian was Senior Financial Planner with The Ayco Company L.P., a Goldman Sachs Company, where he provided comprehensive financial counseling to high-net-worth senior executives of major corporations.

    Brian was Senior Portfolio Administrator at The Money Growth Institute. He also worked as an Examiner within the Special Investigations Division of the National Association of Securities Dealers. NASD is the private-sector regulatory body of the U.S. securities industry.
  • Legal Tips for the Entrepreneurial Business
    Legal Tips for the Entrepreneurial Business Randolph Houston is a Co-founder and of counsel, FORTKORT & HOUSTON P.C., Recorded: Nov 16 2017 62 mins
    Regardless of whether you’re taking the first steps in launching your business venture, or you have been operating for several years, as a business owner you will be confronted by many legal obligations and issues to which you must conform.
    This session will provide you with top tips to ensure your business is legally protected.
    Topics covered will include;
    • How to ensure you have obtained all necessary licenses and permits
    • Tips on preparing and implementing written contracts
    • How to ensure that your business complies with a myriad of federal and state employment laws
    • How to protect your business’s intellectual property
    • When you should turn to an attorney for advice

    About the Speaker:
    Randolph Houston is a Co-founder of and now of counsel in FORTKORT & HOUSTON P.C., where his practice focuses on trademark (including trade dress and unfair competition) and copyright counseling, clearance, prosecution, policing, and litigation and trade secret litigation. He also has developed a significant music and entertainment law practice, negotiating deals involving major label recording artists, representing individual musicians, actors, artists, and writers, and speaking and writing on entertainment-related topics. Mr. Houston is also an artist manager, representing recording artists, television and film actors, and comedians.
  • Negotiating Skills – How to Create the “Win-Win” Scenario
    Negotiating Skills – How to Create the “Win-Win” Scenario Sandra L. Vasher Recorded: Nov 15 2017 60 mins
    For the entrepreneurial business person, negotiation is an important art to master. Negotiation skills are required in conversations with customers, suppliers, investors and internal stakeholders and staff.
    Even at home, these skills can be very helpful for negotiating with family, neighbors and tradespeople!
    This webinar is designed to provide you with negotiation techniques that you can use to win business, save money with suppliers, build long-lasting business relationships and, ultimately, succeed in your business venture.

    On this webinar you will learn:
    • How to develop confidence throughout the negotiation process
    • How to create value
    • How to negotiate on price when both buying and selling
    • How to collaborate with others for mutual gain

    About the Speaker:
    Sandra L. Vasher is a Harvard Law School grad and former litigator, who has mediated and trained fellow negotiators and mediators at the Harvard Mediation Program and the Harvard Program on Negotiation in Cambridge, and at the Center for Conflict Resolution in Chicago.

    Since 2010, Sandy has been a corporate negotiation trainer and consultant, and her clients have included Fortune 500 companies in the automotive, energy, hospitality, medical, pharmaceutical, construction, and hobby industries, amongst others. She has a certificate in Instructional Design and has developed training programs in negotiation and mediation, as well as strategic thinking and problem-solving, communication, team-building and aboriginal consultation.

    Sandy currently lives in the Atlanta metro area with her husband and spoiled dog. She is also a fiction writer. Follow Sandy on twitter @SandyVasher
  • Build Your Brand by Telling Your Story: The Art of Self-Promotion
    Build Your Brand by Telling Your Story: The Art of Self-Promotion Debby Stone, CEO of Novateur Partners Recorded: Nov 15 2017 62 mins
    Do you feel uncomfortable talking about what you do? Do you wonder how you can let others know about your accomplishments without appearing arrogant? If so, this webinar is for you.

    Presented by Debby Stone, JD, CPCC, PCC and based upon the tools and concepts from Debby’s book, The Art of Self-Promotion: Tell Your Story, Transform Your Career, this webinar will show you how to;
    • Adopt a more empowering mindset about telling your story,
    • Unearth the key components of a masterful self-promotion story,
    • Develop practical strategies for implementing the art of self-promotion in the context of building your brand, and
    • Become a more confident, graceful and authentic self-promoter.

    Regardless of whether you are starting a business, moving your existing business forward or seeking to further advance in your career, you will learn the secrets to transforming your professional path by telling your unique story.

    About the Speaker:
    Debby Stone is a speaker, author and executive coach. Her book, The Art of Self-Promotion: Tell Your Story, Transform Your Career has been hailed as “immensely practical” and “the perfect how-to guide” for professionals. Debby has presented programs at corporations, law firms, business associations, educational conferences and universities. Her speeches and workshops are described as practical, powerful and engaging. Debby is the CEO of Novateur Partners, an executive coaching and leadership development consultancy serving lawyers, entrepreneurs, corporate leaders and the organizations in which they work. Novateur is known for combining extensive real-world experience with entrepreneurial creativity to assist its clients in developing practical strategies for success. Prior to embarking on her coaching and speaking career in 2002, Debby practiced corporate law for over a decade. She has also worked as a management consultant at Bain & Company. Debby holds both an undergraduate and law degree from Duke University.
  • Smart Services to Grow Your Business - How to Access Virtual Office Resources
    Smart Services to Grow Your Business - How to Access Virtual Office Resources Coco Quillen and Erin Van Horssen, Davinci Virtual Recorded: Nov 15 2017 41 mins
    For any entrepreneur, small business and independent professional woman, there are many concerns and drawbacks surrounding using your own address or investing in expensive office space.

    Have you considered the possibilities that a virtual office could bring?
    • The image and resources of a fortune 500 company, at a fraction of the cost.
    • A receptionist without the salary?
    • A business address without the rent?
    • A great workspace without a lease? All this, and so much more.

    In this session Coco Quillen & Erin Van Horssen from Davinci, the leading provider of virtual office solutions, will teach you how to leverage the new way to work and project the image your business deserves.

    About the Speakers:

    Coco Quillen came to Davinci from a nationally renowned event planning firm in 2006. She has extensive experience in the service industry and very detailed operational skills. Her “take charge” attitude allows her to effectively and efficiently run Davinci’s day to day operations. Coco also has worked with The Houston Ballet, and Washington D.C. Ballet as a professional dancer and teacher. Her unique background and in-depth technical product knowledge make her a great addition to the Davinci team. She defines the Company’s spirit with her total commitment to clients and prospects.

    Erin Van Horssen has worked in several departments at Davinci Virtual and for the past year has embraced the role of Director of Operations. She grew up in Salt Lake City, UT and has built her career at Davinci for the past 7 years. Erin manages Davinci’s business development initiatives and partnerships. Erin holds a bachelor’s degree in communications from the University of Utah.
  • Taking the Next Step: How to Move your Business to the Next Level
    Taking the Next Step: How to Move your Business to the Next Level Suzanne Brown, Strategic Marketing and Business Consultant Recorded: Nov 15 2017 62 mins
    Your business has been going great and you feel that it’s time to grow and move on to the next level. In the current economy, opportunities for entrepreneurial businesses is excellent, but the risks of expanding too quickly cannot be ignored.

    Whether you are looking to find new ways to sell your current services or products, or looking to broaden your customer base by introducing new products and services that add value, planning correctly for growth is essential. This webinar will give you tips and guidance on how to:

    • Assess where your growth will come from
    • Understand what makes your business proposition unique
    • Describe and define what the next level looks and feels like
    • Inspire others to get on board about future changes
    • Evaluate your financial position in preparation for growth

    About the Speaker:
    Suzanne Brown is a strategic marketing and business consultant, TEDx speaker, an expert on and advocate for professional part-time working moms and author of a forthcoming book, out in mid-September. Mompowerment: Insights from Successful Professional Part-time Working Moms Who Balance Career and Family empowers moms to think differently about their career approach and work-life balance. Suzanne blogs weekly at www.mompowerment.com on topics related to helping working moms continue to achieve their career goals and be the moms they want to be.
  • Marketing your Business Online
    Marketing your Business Online Danielle Tenconi, Brand Marketing Expert Recorded: Nov 15 2017 61 mins
    Whether you are an experienced business owner or just starting out in your venture, the importance of getting your marketing right is crucial. You must ensure that you get your product or service in front of the right people, generate enthusiasm to encourage customers to buy, and build loyalty to keep your clients coming back for repeat business.

    In this digital world, it’s all about ensuring you truly understand who your ideal customer is and how to take them on a journey with your business. This session will help owners of new and growing businesses who are looking to maximize their Online Marketing.

    During this session you will learn;
    • How to identify the right people to target
    • Tips and tools on consumer understanding from big global brands
    • Understand how to better connect with your target people
    • How to convert visibility into paying customers

    About the Speaker:
    Danielle Tenconi helps businesses up-level their marketing and expand their businesses through marketing skill building. She’s passionate about helping service based businesses make an impact through profit and purpose.

    Over the past 15 years Danielle has had the pleasure of working with big brands all around the world, including Axe, Moet, Energizer and many more! The main thing she has learnt from big brand marketing is the importance of simple, focused strategies that have a big impact. It’s this experience and know-how that Danielle brings to business owners, like you.

    Danielle is a Brit, currently living in Korea with her Military hubby and two young kiddos. Due to their ever changing lifestyle, over 8 years ago, she created a location-independent business that allows her to the mom, wife and business owner that she wants to be. Danielle knows what it’s like to run your own business and the impact that focused, strategic marketing can provide – it seriously is a game changer!!
  • Building an Engaged, Inclusive & Collaborative Workplace
    Building an Engaged, Inclusive & Collaborative Workplace Jen Kelchner, Founder & CEO of LDR21 and co-creator of dragonfli™. Recorded: Nov 14 2017 62 mins
    During this session, you will learn about the leading trends in acquisition and workplace needs.

    Topics discussed include:
    -understanding the needs of a multigenerational workforce
    -why building talent will yield more engagement and loyalty
    -How the power of open culture will give you the highest competitive advantage in your market

    About the Speaker:

    Jen Kelchner is the Founder & CEO of LDR21 and co-creator of dragonfli™. She is a thought leader on openness, leadership and change management. Jen advises leaders on organization and culture change based on open principles. She is a founding member of the Forbes Coaches Council, Deloitte alumn, and member of the Open Organization Ambassador team. Jen and her team are releasing a platform for assessing and tracking organizational change that builds human agility. Her book “Generation Open: building an agile organization, culture and ecosystem” is releasing early 2018.

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