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  • Scalable Personalization that Goes Beyond Hi [FirstName]
    Scalable Personalization that Goes Beyond Hi [FirstName]
    Jesse Ariss, Senior Product Marketing Manager, Vidyard; Daniel Gaugler, CMO, PFL Recorded: Aug 22 2017 49 mins
    Scaling personalization seems to contradict the very definition of the word. As marketers, we'd love to give each of our contacts a truly unique, multi-channel experience. But just thinking about all of the work it would take to do this often scares most of us away from doing any personalization other than a few variable fields in emails. And that's not what's going to help you reach your revenue goals this year.

    Join our webinar to learn how to start chipping away at the personalization behemoth. We'll share 4 tactics with corresponding real world examples that will help you hit the ground running toward more personalized experiences that drive engagement and conversion.

    You’ll learn how to:
    -Leverage qualitative sales data to improve the customer experience
    -Use creative video content to ramp up the revenue of your ABM Programs
    -Use behavioral and inferred intent data to deliver the right content at the right time
    -Give each customer a unique, multi-channel experience, no-matter their place in the buyer’s journey
    -Move quickly with adaptable content and nimble marketing automation and sales programs
  • Battle-tested ABM Plays that Drive Engagement
    Battle-tested ABM Plays that Drive Engagement
    Sara Tatnall, Director of Marketing and Business Development, PFL Recorded: Jun 14 2017 46 mins
    Sara Tatnall, Director of Marketing at PFL, will present three exciting account based marketing plays that grab attention and hold it. Get in-the-trenches tactics, not high-level strategy, that you can apply right now for your sales and marketing teams. She’ll also share real-world customer examples that drove incredible ROI and massive pipeline boosts.

    Join this session to learn:
    - ABM plays that work well for various target account segmentations
    - Ideas for account and contact personalization across channels
    - Tips for multi-channel execution and measurement

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