Scalable Personalization that Goes Beyond Hi [FirstName]
Jesse Ariss, Senior Product Marketing Manager, Vidyard; Daniel Gaugler, CMO, PFL
Scaling personalization seems to contradict the very definition of the word. As marketers, we'd love to give each of our contacts a truly unique, multi-channel experience. But just thinking about all of the work it would take to do this often scares most of us away from doing any personalization other than a few variable fields in emails. And that's not what's going to help you reach your revenue goals this year.
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Join our webinar to learn how to start chipping away at the personalization behemoth. We'll share 4 tactics with corresponding real world examples that will help you hit the ground running toward more personalized experiences that drive engagement and conversion.
You’ll learn how to:
-Leverage qualitative sales data to improve the customer experience
-Use creative video content to ramp up the revenue of your ABM Programs
-Use behavioral and inferred intent data to deliver the right content at the right time
-Give each customer a unique, multi-channel experience, no-matter their place in the buyer’s journey
-Move quickly with adaptable content and nimble marketing automation and sales programs