IDC Content Marketing Best Practices Series
Did you know 85% of Marketers now rate customer loyalty and customer advocacy as one of their most important Key Performance Indicators (KPIs)?
The era of customer experience is upon us. With ever rising customer expectations, and increasing compliance regulations around the world, IDC believes that winning in this new environment requires content marketers to think differently about their role in the customer relationship.
Consent is one of the first steps in customer experience. Learn how to create various value exchanges through content marketing that will keep readers engaged and move them from prospect to loyal customer.
Join IDC Custom Solutions and Gerry Murray for a 45-minute webcast outlining how customer expectations are changing, and how marketers can successfully adapt. Gerry will review the Hierarchy of Customer Expectations and mentor marketing, and offer best practices on how marketers and organizations can move beyond standard messaging, to add personalized value at every touchpoint in this new era of consent.
He will focus on best practices for creating, distributing and measuring engaging marketing content. Included in the presentation will be tactical advice on how to optimize your marketing content by focusing on design, delivery and promotion, and subsequent awareness, effectiveness and usage measurement. A Q&A session with the audience will follow the presentation.
This webcast the answer the following questions:
• What is the customer hierarchy and why does it matter?
• What do I need to do with my marketing content? Where should I focus?
• How can I improve experience for customers and leads in my role?
• What are the best practices for leveraging marketing content to increase consent and customer experience?
• What are the best practices for developing and measuring content?