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IDC

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  • CDN Market Perspective
    CDN Market Perspective
    Ghassan Abdo and Melissa Fremeijer, IDC's Worldwide Telecommunications Team Recorded: Oct 25 2018 49 mins
    Content delivery networks (CDNs) carry a substantial portion of the world's internet traffic and are an essential component in handling the demands created by the massive amount of Web content, live high-definition (HD) video, flash sales, and large downloads on the Internet today. CDN technology also provides significant commercial benefits to enterprises that increasingly rely on cloud performance, availability, security, and analytics to create value with their end users.

    In this IDC Web conference, Ghassan Abdo and Melissa Fremeijer will provide an overview of the current CDN market and discuss several trends that will impact the CDN services market for the foreseeable future.
  • The IoT Buyer Speaks: IDC's 2018 Global IoT Decision Maker Survey
    The IoT Buyer Speaks: IDC's 2018 Global IoT Decision Maker Survey
    Carrie MacGillivray and Stacy Crook, IDC's IoT Ecosystem and Trends Research Practice Recorded: Oct 24 2018 52 mins
    IDC's Carrie MacGillivray and Stacy Crook offer the first glimpse at the rich data gathered from IDC's Global Internet of Things (IoT) Decision Maker Survey, 2018/19. This is IDC's largest IoT survey to date with almost 5,000 respondents from 25 countries. It takes a deep dive into the issues facing organizations as they look to deploy IoT with regards to choosing the right vendor, how they are making sure their deployment is secure, and how they are using analytics. The survey also provides insight into how organizations are actually monetizing their IoT investments. This year's survey is guaranteed to highlight new trends and strategies that are emerging in IoT as we enter 2019.
  • Register Now! As IDC shares the perspective on Egypt's ICT Market for 2018
    Register Now! As IDC shares the perspective on Egypt's ICT Market for 2018
    Eman El-Rouby Recorded: Oct 10 2018 29 mins
    Understanding Egypt’s ICT Market: Technology Trends, Market Size, & Forecasts for 2019

    Join us for an exclusive webinar as we walk you through IDC’s latest research into the Egyptian ICT market. The session will provide an overview of the recently released IDC Egypt ICT Report 2018, which provides in-depth market sizing data for 2017 and 2018, as well as insights into the market’s primary drivers and challenges, most influential technology trends, and key growth opportunities for the year ahead.
  • Consent: Building a Trusted Brand in a World of New Customer Expectations
    Consent: Building a Trusted Brand in a World of New Customer Expectations
    Gerry Murray, Research Director, IDC Marketing and Sales Technology Recorded: Oct 4 2018 56 mins
    IDC Content Marketing Best Practices Series

    Did you know 85% of Marketers now rate customer loyalty and customer advocacy as one of their most important Key Performance Indicators (KPIs)?

    The era of customer experience is upon us. With ever rising customer expectations, and increasing compliance regulations around the world, IDC believes that winning in this new environment requires content marketers to think differently about their role in the customer relationship.

    Consent is one of the first steps in customer experience. Learn how to create various value exchanges through content marketing that will keep readers engaged and move them from prospect to loyal customer.

    Join IDC Custom Solutions and Gerry Murray for a 45-minute webcast outlining how customer expectations are changing, and how marketers can successfully adapt. Gerry will review the Hierarchy of Customer Expectations and mentor marketing, and offer best practices on how marketers and organizations can move beyond standard messaging, to add personalized value at every touchpoint in this new era of consent.

    He will focus on best practices for creating, distributing and measuring engaging marketing content. Included in the presentation will be tactical advice on how to optimize your marketing content by focusing on design, delivery and promotion, and subsequent awareness, effectiveness and usage measurement. A Q&A session with the audience will follow the presentation.

    This webcast the answer the following questions:
    • What is the customer hierarchy and why does it matter?
    • What do I need to do with my marketing content? Where should I focus?
    • How can I improve experience for customers and leads in my role?
    • What are the best practices for leveraging marketing content to increase consent and customer experience?
    • What are the best practices for developing and measuring content?
  • Edge Computing: the opportunity behind distributing    capabilities
    Edge Computing: the opportunity behind distributing capabilities
    Gabriele Roberti, Douglas Hayward, Bruno Teyton, Helena Schwenk, Chris Barnard and Giorgio Nebuloni Recorded: Sep 26 2018 38 mins
    Delocalizing intelligence to edge locations seems counterintuitive in the Cloud era, but history has proven to be cyclical also in the IT world. In the last months, “Edge” has been a skyrocketing buzzword, to highlight the fact that transmitting and elaborating data into “the Core” is not always the best choice. As found in recent IDC research, IoT users in Europe have a mixed approach to data processing and are almost equally split between processing data on-premises within a centralized platform (37%) and processing data at the edge on sensors and devices (36%). At the same time, all kind of vendors and Service Providers in the IT space are now adding “Edge” capabilities to their portfolios.

    In this IDC Web Conference Gabriele Roberti, Douglas Hayward, Bruno Teyton from the Edge Computing working team will give an overview on the European Edge Computing scenario, and how this is impacting on and relating to other technologies, like the Internet of Things.

    Some of the key points to be discussed in this webcast will be:

    1. What is “the Edge” and how to classify different types of Edge

    2. How different Edge models intersect with industry deployments and different use cases in Europe

    3. Telcos and edge: unlocking new revenue opportunities and enabling 5G use cases in distributed architectures

    4. Some European real-life implementations of Edge Computing and how the Edge paradigm is paving the way to new opportunities for both end-users and vendors
  • IDC FutureScape: Worldwide Connected Car 2018 Predictions
    IDC FutureScape: Worldwide Connected Car 2018 Predictions
    Brian Haven, Sr. Research Analyst, Consumer Mobility, Jeff Hojlo, Program Director Recorded: Sep 21 2018 36 mins
    In this IDC FutureScape presentation, IDC's Brian Haven will discuss the key predictions that will impact the connected vehicles ecosystem over the next one to three years. Senior IT leaders and line-of-business executives will come away with guidance for managing the implications these predictions harbor for their IT investment priorities and implementation strategies.

    About IDC FutureScape
    IDC FutureScape reports are used to shape enterprise IT strategy and planning by providing a basic framework for evaluating IT initiatives in terms of their value to business strategy now and in the foreseeable future. IDC's FutureScapes are comprised of a set of predictions designed to identify a range of pending issues that CIOs and senior technology professionals will confront within the typical three-year business planning cycle. Each prediction is assessed on the basis of its complexity, organizational impact, and time frame to expected mainstream adoption.
  • IDC FutureScape: European Security 2018 Predictions
    IDC FutureScape: European Security 2018 Predictions
    Dominic Trott, Martin Whitworth, Konstantin Rychkov, Romain Fouchereau Recorded: Sep 21 2018 45 mins
    In this IDC FutureScape presentation, IDC's European Security Practice will present the key predictions that will impact CISOs across all industries and enterprises. The predictions will look at some the significant trends in Europe that IDC expects to disrupt, challenge and overhaul the way that security is delivered and integrated within the business. Senior security and IT leaders, as well as line-of-business executives, will be able to take away guidance for how to deal with the implications and opportunities that these predictions represent for security and the enterprise. Join Dominic Trott on January 23 to learn more.
  • IDC FutureScape: European Cloud 2018 Predictions
    IDC FutureScape: European Cloud 2018 Predictions
    Carla Arend, Giorgio Nebuloni, Konstantin Rychkov, George Mironescu Recorded: Sep 21 2018 46 mins
    In this IDC FutureScape presentation, IDC's European Cloud Strategies Practice members present the key Cloud predictions that will impact CIOs and Cloud and IT professionals across all industries and enterprises. The predictions will look at Cloud 2.0 trends and attributes across IaaS, PaaS and SaaS, that will be changing business operations significantly over the next one to three years. Cloud leaders will get guidance for dealing with multi-cloud implementations, API management, security and industry clouds. Join Carla Arend, Giorgio Nebuloni, Douglas Hayward, George Mironescu, James Eibisch and other Cloud practice team members on January 18 to learn more about how you can benefit from Cloud 2.0.
  • IDC FutureScape: European Digital Transformation 2018 Predictions
    IDC FutureScape: European Digital Transformation 2018 Predictions
    Jan van Vonno, Marianne Kolding, Danielle Hernandez Recorded: Sep 21 2018 45 mins
    In this IDC FutureScape presentation, IDC's European Digital Transformation (DX) Strategies Practice members present the key DX predictions that will impact CIOs and IT professionals across all industries and enterprises. The predictions will look at some significant trends in Europe that will be changing business operations significantly over the next one to three years. Senior IT leaders and line-of-business executives will come away with guidance for managing the implications these predictions harbor for their IT investment priorities and implementation strategies. Join Marianne Kolding, Jan van Vonno, Danielle Hernandez and the rest of the team members on January 24 to learn more about how your industry is being disrupted by DX.
  • IDC FutureScape: Worldwide IT Industry 2018 Predictions
    IDC FutureScape: Worldwide IT Industry 2018 Predictions
    Frank Gens, Senior Vice President and Chief Analyst Recorded: Sep 21 2018 78 mins
    In this IDC FutureScape Web conference, Chief Analyst Frank Gens predicts ten key developments in the tech world that will impact every enterprise's ability to grow and compete over the next 18-36 months and beyond. The predictions track the IT biggest story of our time: the Digital Transformation (DX) of modern enterprises and the application of IT to multiply innovation in the DX economy.

    About IDC FutureScape
    IDC FutureScape reports are used to shape enterprise IT strategy and planning by providing a basic framework for evaluating IT initiatives in terms of their value to business strategy now and in the foreseeable future. IDC's FutureScapes are comprised of a set of predictions designed to identify a range of pending issues that CIOs and senior technology professionals will confront within the typical three-year business planning cycle. Each prediction is assessed on the basis of its complexity, organizational impact, and time frame to expected mainstream adoption.

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