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  • Learn to Negotiate And Stop Holding Yourself Back
    Learn to Negotiate And Stop Holding Yourself Back
    Poornima Vijayashanker & Karen Catlin, Femgineer Recorded: Sep 27 2017 64 mins
    As women, we tend to undersell ourselves and avoid negotiating for what we want. We might hold back from seeking a promotion until we can tick off all the required experience. We may assume others will notice our work and ask us to lead the next project. And we certainly don’t want to brag about our accomplishments and why we deserve a bump in our salary. Frankly, we feel uncomfortable negotiating for what we want.

    But we have to learn to go to bat for ourselves, using our authentic style and voice.

    In this interactive workshop, you will learn:
    - How to discover your true value
    - Leverage it to craft an ASK for decision makers
    - Handle common concerns and objections of decision makers
  • Why Women Should Speak at Tech Conferences
    Why Women Should Speak at Tech Conferences
    Poornima Vijayashanker (Femgineer) and Karen Catlin Recorded: Jan 24 2017 60 mins
    To grow your career, you know what you need to do: improve your public speaking skills.

    Public speaking provides the visibility and professional credibility that helps you score the next big opportunity. But even more important is the fact that it transforms the way you communicate. Improved confidence and the ability to convey messages clearly will impact your relationships with your managers, coworkers, customers, industry peers, and even potential new hires.

    In this one-hour presentation, Poornima Vijayashanker and Karen Catlin will cover the importance of speaking at conferences and events, along with strategies to get started. They'll share some favorite tips from their book "Present! A Techie's Guide to Public Speaking," along with some embarrassing stories that are just too good to keep to themselves.

    - Poornima Vijayashanker, Founder of Femgineer
    - Karen Catlin, Advocate for Women in the Tech Industry, Author
  • How To Make Smart Tradeoffs When Developing Software Products
    How To Make Smart Tradeoffs When Developing Software Products
    Poornima Vijayashanker and Jocelyn Goldfein Recorded: Mar 18 2015 27 mins
    As technologists we want to build software that is friendly, fast, beautiful, reliable, secure, and scalable. And we expect ourselves to deliver it on time and under budget, because our ultimate goal is to have lots of happy customers who can do what they want: cue Daft Punk’s Technologic!

    But time and energy are finite, and we simply cannot deliver it all at once. We need to choose our priorities, and this choice is one we should make consciously.

    Evaluating our software development priorities while dealing with constraints is known as the tradeoff space.

    How can you make wise tradeoffs for your product?

    The choice is based on a balance between your technology stack and business model type.

    “Move fast and break things!”

    While this has become a popular motto, it doesn’t apply to every company.

    For example, enterprise software companies that are building system-level software prioritize reliability because customers need to use them. Each change needs to be rigorously tested, and often approved before it can be released.

    Meanwhile, consumer internet companies spend time and money on making their UX delightful so that people want to use them. Reliability is something they’re willing to sacrifice. Since many are web-based applications, they can iterate quickly and release changes frequently.

    So yes, they can move fast and break things.

    The tradeoff space may seem insurmountable, but you too can become confident about your decisions by learning from a true pro!

    In the second episode of Femgineer TV, I’ve invited Jocelyn Goldfein, the Former Director of Engineering at Facebook, to talk about:

    - What the tradeoff space is
    - How to not get overwhelmed by the tradeoff space
    - How to make decisions that will help you ship product that your customers will love and help you meet business goals

    Watch the episode to learn how you can make smart tradeoffs when developing software products.

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