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  • GDPR: The Intersection of Compliance and Customer Satisfaction
    GDPR: The Intersection of Compliance and Customer Satisfaction
    Lewis Barr, General Counsel and VP, Privacy at Janrain, David Fowler, Head of Digital Compliance at Act-On Software Recorded: Aug 17 2017 57 mins
    In the age of the customer and data hacks a brand’s reputation can come down to their ability to protect customer data. The transparency that will develop between brand and consumer with the upcoming General Data Protection Regulation (GDPR) will provide organizations with an opportunity to empower and build trust with their customer.

    Armed with a unified and single view of the customer, brands will be able to truly personalize the customer journey while maintaining compliance and securing customer data.

    Hear from Lewis Barr and David Fowler as they discuss how to turn the GDPR into business opportunity while focusing on the following topics:
    - Heightened consent requirements and consent lifecycle management
    - Expanded privacy notice requirements
    - Data subject access rights (SARs) and fulfillment requirements
    - Business exposure and liability for failing to meet these GDPR requirements
    - Practical next steps to achieve operational readiness

    About the Presenters:
    Lewis manages Janrain’s legal compliance and privacy functions as the company continues its international expansion. He brings more than 15 years of leadership in a wide range of legal and privacy-related matters for growing technology companies. Lewis also utilizes his diverse background as a litigator in private practice, federal appeals court staff attorney, and teacher.

    David is the Head of Digital Compliance at Act-On Software and is responsible for all issues pertaining to digital compliance, including email deliverability, privacy compliance, and industry stewardship in regard to our customers and our corporate objectives. David has over 20 years’ experience providing senior leadership in the marketing industry. In the last nine years, he has been strictly focused on issues associated with email marketing, deliverability, digital marketing, and privacy compliance.

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