Nancy Nardin, Founder of Smart Selling Tools, Matt Heinz, Founder of Heinz Marketing
Following up on leads is fundamental to driving sales. But how many companies actually follow up with their inbound leads?
For the third year in a row, Conversica commissioned an in-depth study tracking lead follow-up efforts of B2B and B2C companies across a number of different industries. In 2017, we found that a staggering 77% of companies under-touched their leads.
Join us for a webinar with Nancy Nardin of Smart Selling Tools and Matt Heinz of Heinz Marketing, as they discuss the state of lead follow-up and what businesses can do to improve inbound lead follow-up.
The Demand Unit Waterfall is a powerful guiding tool for marketers, but it’s completeness leads to a complexity that was, until now, inherently impossible to manage completely. The good news is that Artificial Intelligence (AI) services have emerged that empower marketers to wrestle down complexity and maximize throughput of qualified leads to Sales.
In this webinar, Kerry Cunningham of SiriusDecisions and Gary Gerber of Conversica will expose the characteristics of companies that successfully maximize their sales leads, and describe how Demand Unit thinking, coupled with AI-powered tools, is forever changing what it means to be an effective marketer. Attendees will learn:
- Why the Demand Unit Waterfall approach is superior to many earlier methods
- Why artificial intelligence is the breakthrough technology with which to leverage it
- How combining the two can rapidly make any marketing organization far more effective