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Institute of Sales Management (ISM)

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  • The Death of the B2B Salesperson
    The Death of the B2B Salesperson Mike Wilkinson – MD of Advance Recorded: May 22 2018 34 mins
    In this webinar, Mike reflects on Forrester’s forecast that 1 million US B2B salespeople will lose their jobs by the year 2020 and how disruptive technology is changing the game. Do you have the right sales model and skills to adapt? He will discuss what customers are demanding, plus the skills and behaviours required for B2B sales professionals to thrive.
  • Secrets of Successful Sales. Pillar 2: Sales Process
    Secrets of Successful Sales. Pillar 2: Sales Process Alison Edgar Recorded: May 15 2018 48 mins
    Over three webinars, Alison will share her Secrets to Successful Sales focusing on her Four Key Pillars of Sales methodology. Alison will teach you the strategies and processes she used to build her own business and become One of the UK’s Top 10 Business Advisers.

    If you want to hit target? Or better yet, exceed target? Maybe even grow a business? Then you need to tune into these webinars with Alison Edgar, The Entrepreneur’s Godmother.

    Webinar 2: Pillar 2: Sales Process

    Like anything else, sales is a process. Following the process helps to maintain quality and prevents you from making the old age mistake of ‘selling too soon’. You will never sell to everyone, even Apple haven’t figure out how to do that, but if you know the sales process you will certainly sell to a lot more. I genuinely believe when delivered correctly, sales and customer service are exactly the same thing. That’s why, my sales process shows you how providing great customer service can help you seal the deal.
  • The Missing Link: Measuring the Impact of Sales Enablement on Sales Performance
    The Missing Link: Measuring the Impact of Sales Enablement on Sales Performance Mike D’Angelo, Sales Director, Qstream Recorded: May 8 2018 42 mins
    For many organisations, there’s a persistent gap between sales enablement and selling – one that makes it difficult to connect the influence of training and technology investments to the business results sales leaders care about most.

    During this session, we’ll discuss a new approach to aligning performance, productivity and proficiency that brings sales leadership and sales enablement pros together, aligned to a set of shared metrics and business outcomes.

    -The common pitfalls of traditional sales enablement
    -Why proficiency can be your secret weapon in driving performance
    -The build vs. buy argument of sales development

    About your presenter:

    Mike D’Angelo is responsible for enterprise sales at Qstream, with a focus on helping customers drive sales performance, productivity and proficiency for better results. Mike is an experienced sales professional who has held positions at SAVO Group, IBM, Microsoft, Novell and TrendMicro. With two Bachelor of Science degrees under his belt, Mike can apply an analytical and data-driven mindset to his sales approach, and his results have been recognised through numerous sales performance and President’s Club awards.
  • Secrets of Successful Sales. Pillar 1: Understanding Behaviours
    Secrets of Successful Sales. Pillar 1: Understanding Behaviours Alison Edgar Recorded: May 1 2018 49 mins
    Over three webinars, Alison will share her Secrets to Successful Sales focusing on her Four Key Pillars of Sales methodology. Alison will teach you the strategies and processes she used to build her own business and become One of the UK’s Top 10 Business Advisers.

    If you want to hit target? Or better yet, exceed target? Maybe even grow a business? Then you need to tune into these webinars with Alison Edgar, The Entrepreneur’s Godmother.

    Webinar 1- Pillar 1: Understanding Behaviours

    People buy people. It’s a lot easier for us to sell to people we like, but what about those we don’t. There are some people we just don’t understand. Using DISC methodology, Alison will teach you how to understand your customer behaviours and adapt to those who are not like you. Once you understand your customer’s behaviour and how they buy, it became a lot easier to sell to them. The webinar will teach you how to sell to more people and exceed your goals and targets.
  • Procurement Part 2: Reducing Buyer Opening Demands
    Procurement Part 2: Reducing Buyer Opening Demands Sue Preston Recorded: Apr 10 2018 41 mins
    The webinar takes participants through a journey from 'reacting to responding' to unreasonable Buyer demands and participants will start to build a toolkit to help maintain control of the outcome of any Negotiation

    Learning outcomes

    By the end of this webinar event participants will have:

    - Understood the motivation behind buyer demands.
    - Developed strategies to ‘respond’ rather than ‘react’
    - Created a toolkit to respond to and counter aggressive buyer behaviour
    - Commitment to application of new tactics
  • Procurement: Part 1: Successful Telephone Negotiations
    Procurement: Part 1: Successful Telephone Negotiations Sue Preston Recorded: Apr 3 2018 43 mins
    This webinar aims to provide participants with a 'foolproof' plan for all telephone Negotiations. Many Negotiations are held over the phone today when buyers can 'catch us out' if we are not fully prepared. Attend this webinar to ensure you are driving better outcomes from any telephone negotiations.

    Learning outcomes

    By the end of this webinar participants will have:
    - Explored the advantages of telephone negotiations
    - Explored the disadvantages of telephone negotiations
    - Created a 'foolproof' preparation document
    - Committed to applying the learning to their real-world telephone negotiations
  • Overcoming Objections through Creating Certainty
    Overcoming Objections through Creating Certainty Paul Blair Recorded: Mar 20 2018 24 mins
    I will share my thoughts on how we overcome a lot of objections by creating certainty around our products/services, us and our companies. Increase credibility, position ourselves as the expert or authority figure to gain control of an inquiry so we may find it easier to close. I will also look at how this will have a positive impact upon your prospect.
  • What to say in LinkedIn messages to your ideal potential customers
    What to say in LinkedIn messages to your ideal potential customers Tom Mallens, MD of SI Media Ltd Recorded: Mar 6 2018 53 mins
    One of the challenges that people face when using LinkedIn for business, is knowing what to say to their connections and ideal potential clients.
    We will share with you some of the proven messages that we and our clients use on LinkedIn, so that you will know what to say to your ideal potential clients in order to generate more leads, appointments and sales for your business.
  • 3 Tips for Selling to the Senior level Execs
    3 Tips for Selling to the Senior level Execs Tim Robertson Recorded: Feb 20 2018 50 mins
    Most of us want to have better meetings with senior executives. Meetings that feel like conversations, not pitches. Meetings that build deeper relationships. Meetings that uncover more ways in which they can help their customers. Behind closed doors, when I ask what's holding people back, many will tell me things like, "I don't feel comfortable," "I have nothing to offer to them,"" or "I'm not at their level." Selling to Senior level executives can be difficult, and getting a first meeting can be a real challenge. But, in our experience, the most difficult part is not getting the first meeting. It's getting the second one. Or the third one. This webinar explores the ways that you can get to that second and third meeting
  • Making a Difference
    Making a Difference Peter Thomson - BESMA 2017 Lifetime Achievement Winner Recorded: Feb 6 2018 57 mins
    How to implement a ‘Making a Difference’ mentality into your sales teams. This webinar will motivate and help you and your sales teams to connect personal meaning and passion to your processes which in turn will deliver better and longer-term results.

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