Walmart relies on product content to help determine assortment, pricing, promotion, and drive every touchpoint across the customer shopping journey. Walmart Executive Ram Rampalli discusses the ways in which brands can provide this critical information. He outlines best practices to keep in mind to improve your Walmart go-to-market strategy and answers audience questions about Walmart Supplier Central.
“If you can give us your best content, then we don’t have to go and search for this content from other sources.” -
Learn an actionable set of next steps including how to:
Boost product discoverability and brand accuracy on Walmart
Expand your sales via item set up on Walmart.com
Improve your strategy with insights and analytics on content performance