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Boohma Technologies

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  • Building a true OOH Measurement & Attribution framework
    Building a true OOH Measurement & Attribution framework Muneer Mubashir - General Manager of Boohma Recorded: Jan 31 2018 25 mins
    Out-of-home (OOH) is in the middle of a technological and data-driven evolution that is changing the industry. One of the biggest changes is how we’re measuring and attributing OOH results. Companies are scrambling to come up with reliable models that they can count on.

    And it’s harder than it looks. Building a truly accurate measurement and attribution framework requires a thorough grounding in data science. In this webinar, we’re going to go over the requirements and theory for a dependable framework, including:

    •Why observation measurement alone isn’t enough
    •The difference between causality and correlation
    •The importance of establishing KPIs and building integrated campaigns
    •How to build a comprehensive system designed to accomplish your goals

    If you want to know how to truly know what your advertising is doing, then this webinar is for you.
  • Boohma’s Recommendation Engine: Bringing Machine Learning to Out-of-Home
    Boohma’s Recommendation Engine: Bringing Machine Learning to Out-of-Home Muneer Mubashir, General Manager of Boohma Technologies Recorded: Nov 8 2017 32 mins
    Boohma’s Recommendation Engine: Bringing AI-based Machine Learning to Out-of-Home for the First Time.

    Machine learning and AI are part of our modern life, used in everything from mobile banking to driving directions to Amazing product recommendations. The technology offers an unprecedented level of prediction and accuracy with wide applications across our modern world. And with the launch of the Boohma software platform, that now includes out-of-home advertising.

    In this webinar, Muneer Mubashir will take you through Boohma’s journey in bringing machine learning to out-of-home. You’ll get to see a live demo of their recommendation engine and see first-hand what the powerful prediction algorithms can do. You’ll also get a taste of what the industry’s first recommendation engine can do to help brands make stronger connections with their consumers and get better, more reliable ROI for out-of-home campaigns.

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