Latest Talk
5 Proven Steps to Build Your Lead Scoring Program
Kevin Eskew, Director of Marketing Operations, Act-On Software
Every lead is unique! So unique, in fact, that MarketingSherpa cites that 73% of all B2B leads aren’t sales-ready and don’t convert. So understanding your prospects’ interests and behaviors is crucial. You could have tons of leads, but failing to prioritize these leads based on trackable intent metrics wastes valuable time and resources while also…