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  • The Marketers' Countdown to GDPR - Are You Ready?
    The Marketers' Countdown to GDPR - Are You Ready?
    David Fowler, Head of Privacy & Digital Compliance Recorded: Dec 13 2017 41 mins
    There’s no need to panic! Yes, the GDPR is fast approaching, taking effect May 2018, and it’ll definitely affect how marketers email prospects and customers in Europe, but while there’s no reason to panic, you’ll definitely want to prepare.

    That’s why we’re here! We want to help you make the transition easier by equipping you with the information and guidance you need to successfully move forward with your awesome marketing efforts to the EU.

    If you’re a global business, actively marketing to individuals in the European Union, join this webinar to learn:

    * An overview of the GDPR;
    * What your obligations are as you market to the EU, regardless of where you’re located;
    * What GDPR entails and how it affects marketers’ day-to-day responsibilities;
    * What regulations you’ll need to comply with; and
    * What resources are available to help you gather more information
  • How to Create a High Performance Marketing Plan with Marketing Automation
    How to Create a High Performance Marketing Plan with Marketing Automation
    Linda West, Sr. Director, Act-On Software Recorded: Nov 28 2017 32 mins
    Four out of five B2B buyers start their journey with a web search. Nearly three-quarters of the buying process is complete by the time a prospect is ready to engage with your sales team. With customers now in control, how do you create an effective marketing plan that resonates with target audiences?

    Compelling content, martech solutions that support your strategies, reporting plans that establish and track funnel metrics and KPIs – are all critical to marketing success. But it’s more important than ever to understand how customers make purchase decisions before you can put the right plan in action.

    Hear from Act-On’s B2B marketing experts as they explain how you can develop a great marketing plan that builds your brand, drives demand, and improves the customer experience.

    Watch this on-demand webinar and learn to:
    * Map your goals to customer lifecycle stages.
    * Innovate through new channels, tactics, and content.
    * Identify the technical systems needed to support your activities.
    * Develop KPIs and reports that prove value to the C-suite.
  • Inbound and Outbound Marketing: Creating a dual-powered Adaptive Journey
    Inbound and Outbound Marketing: Creating a dual-powered Adaptive Journey
    Adam Mertz, Director of Product Marketing at Act-On Software Recorded: Nov 16 2017 56 mins
    Inbound marketing has received a great deal of press in recent years as a standalone digital strategy. But recent research suggests that inbound alone is far from enough; in fact, 84% of today's successful businesses blend inbound and outbound tactics together to drive results. Find out how to balance your inbound and outbound needs for a revenue-producing digital ecosystem. Join this on-demand webinar to learn about:

    * The results of a new Inbound vs Outbound effectiveness benchmark report
    * Top inbound and outbound tactics & investment opportunities
    * How to successfully integrate both strategies into your marketing plan
    * The critical role that content plays in bridging the inbound/outbound gap
    * Leveraging technology to measure success
  • 5 Email Marketing Strategies for the Holiday Season
    5 Email Marketing Strategies for the Holiday Season
    David Fowler, Chief Compliance Officer & Andrew Kugler, Deliverability Specialist Recorded: Nov 1 2017 16 mins
    It’s coming, are you ready? The busiest email sending season will be here before you know it.

    It’s never too early to start planning, preparing, and developing your email marketing strategy for the holiday season. In fact, it’s better to plan ahead – especially if you want to land in the inbox! The holidays are a time when inboxes fill up quickly with the latest promotions, discounts and time sensitive offers. Businesses just like yours are trying a variety of tactics to get their message opened, and even better, clicked on.

    Watch this on-demand webinar to learn:
    * An overview of deliverability;
    * Top sending strategies and best practices that will help increase your email engagement all year long;
    * Why you should leave your batch-and-blast emails behind and set up automated programs; and
    * What will help you stand out from the crowd
  • 5 "Must Haves" for an Effective Email Campaign
    5 "Must Haves" for an Effective Email Campaign
    Rachel Rosin, Sr. Manager, Digital Recorded: Oct 19 2017 33 mins
    The research shows it and the industry experts agree: A well thought out email marketing campaign can make or break your chance to get in front of a prospect. However, it’s not as easy as it may seem. Competing for attention in a prospect’s inbox, whether it be two seconds or two minutes, is no walk in the park.

    Creating lasting connections with your prospects is critical to building your business. Join Act-On’s email experts as they discuss how to connect to your audience with:

    * Segmentation strategies to get the right message, to the right person, at the right time
    * Best practices for marketers who are ready to move past the basics of email marketing
    * New techniques to optimize your results

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