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Act-On Software

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  • 5 "Must Haves" for an Effective Email Campaign
    5 "Must Haves" for an Effective Email Campaign Rachel Rosin, Sr. Manager, Digital Recorded: Oct 19 2017 33 mins
    The research shows it and the industry experts agree: A well thought out email marketing campaign can make or break your chance to get in front of a prospect. However, it’s not as easy as it may seem. Competing for attention in a prospect’s inbox, whether it be two seconds or two minutes, is no walk in the park.

    Creating lasting connections with your prospects is critical to building your business. Join Act-On’s email experts as they discuss how to connect to your audience with:

    * Segmentation strategies to get the right message, to the right person, at the right time
    * Best practices for marketers who are ready to move past the basics of email marketing
    * New techniques to optimize your results

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