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Straight talking digital marketing

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  • Lead Generation: how to get more quality leads into your pipeline
    Lead Generation: how to get more quality leads into your pipeline Phil McGuin, Demand Generation Director, Stickyeyes Recorded: Sep 26 2018 52 mins
    Listen to our webinar and learn how to generate high quality leads that your sales team will love!

    85% of B2B marketers say lead generation is their most important content marketing goal but, many brands find it challenging to generate enough inbounds that they can nurture into a more qualified lead and eventually a sale.

    In this webinar, Phil McGuin, Demand Generation Director at digital agency Stickyeyes will cover:

    * The importance of audience insight and profiling
    * The difference between an ABM or Inbound Marketing strategy
    * CPM (cost per thousand), CPL (cost per lead) or P4P (pay for performance)?
    * Identifying the right content assets and ad format considerations

    Take away learnings from real-world businesses and start building a better pipeline to drive more sales.
  • Getting it right with sales and marketing automation - a how-to guide
    Getting it right with sales and marketing automation - a how-to guide Phil McGuin, Director of Demand Generation, Stickyeyes Recorded: Nov 1 2017 57 mins
    As marketers we’re increasingly pushed to bring in ever increasing leads and help the sales team nurture these leads thorough a sales funnel to conversion. But how on earth can you make this a reality?

    Join us on our webinar as we take you through the process for building a strategy that can work with your timescales, resource and business pressures including:

    - What an ideal automation strategy should look like
    - A review of the key automation features and how to build each step into your strategy
    - Understanding and mapping your strategy to your customer buying journey
    - What collateral you’ll need to help drive success
    - How to work with your sales team to improve engagement

    We’ve worked with brands in both B2C and B2B spaces, implementing all the major automation platforms so, our webinar will give you an unbiased viewpoint on the path of least resistance and the process steps that will provide you with the most likely success.

    Meet our presenter:
    With over 15 years’ experience in the areas of online marketing and performance based lead generation he leads the lead generation strategy for Stickyeyes and it's clients. Phil has experience working across all major automation platforms ensuring seamless integration between lead generation, marketing and sales teams.

    He has worked both client and agency side for a range of sectors including public sectors bodies such as European Parliament and European Commission and has extensive experience in the private sector as the Head of Marketing for an enterprise software provider as well as the Director of Marketing for one of the UK’s first online higher education and training providers.

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