Hi [[ session.user.profile.firstName ]]

Onalytica

  • Date
  • Rating
  • Views
  • 15 Influencer Marketing Campaigns You Should Consider - Featuring Neal Schaffer
    15 Influencer Marketing Campaigns You Should Consider - Featuring Neal Schaffer Neal Schaffer Recorded: Mar 28 2018 75 mins
    Using case studies from around the world with companies from both the B2B and B2C world Neal Schaffer will be sharing examples of how social media influence can form an integral part of your marketing and PR campaigns in 2018. Whether you want to work with influencers externally or boost the reach and influence of your own team Neal will share best practice examples that can be deployed both for short term campaigns or as part of a longer term strategy and practical tips for how to get started for those new to influencer marketing and new ideas for the seasoned pro.

    About Neal Schaffer:

    Neal Schaffer is a leading authority on helping businesses through their digital transformation through consulting, training, and helping enterprises large and small execute on social media marketing strategy, influencer marketing, and social selling initiatives. President of the social media agency PDCA Social, Neal also teaches digital media to executives at Rutgers University, the Irish Management Institute (Ireland), and the University of Jyvaskyla (Finland). Fluent in Japanese and Mandarin Chinese, Neal is a popular keynote speaker and has been invited to speak about digital media on four continents in a dozen countries. He is also the author of 3 books on social media, including Maximize Your Social (Wiley), and in 2018 will publish his 4th book, The Business of Influence, on educating the market on how any business can leverage the potential of influencer marketing. Neal resides in Irvine, California but also frequently travels to Japan.
  • 3 Ways to Start a B2B Influencer Engagement Program
    3 Ways to Start a B2B Influencer Engagement Program Alistair Wheate Recorded: Mar 8 2018 54 mins
    In this webinar we will look at three ways to engage with influencers in a B2B context to support your content marketing, lead generation and PR activities. We will also look at what criteria to consider when choosing which influencers to work with for each type of activity.
  • Women In Tech: Creating a more gender-equal industry
    Women In Tech: Creating a more gender-equal industry Alistair Wheate Recorded: Feb 1 2018 60 mins
    We were very lucky to have 3 of the top Women in Tech Tamara McCleary, Rachel Miller and Theodora Lau join us in this discussion. We talked about why the number of women in tech is decreasing and what we can do to help create a more diverse workforce and gender-equal industry.
  • The 5 Key Influencer Personas
    The 5 Key Influencer Personas Alistair Wheate Recorded: Nov 9 2017 36 mins
    Alistair Wheate from Onalytica takes us through the 5 different influencer profiles, how to engage with them and how they can add value to your brand
  • The 4 Main Reasons Brands Engage with Influencers
    The 4 Main Reasons Brands Engage with Influencers Alistair Wheate Recorded: Oct 12 2017 31 mins
    Why do brands engage with influencers?

    Is it just to try and “reach” the audience of those influencers? Or is there more to influencer engagement than just being an alternative form of advertising?

    Are consumers wising up to the influencer-for-hire model, and how will changes in regulation and social network policies change the way brands work with influencers?

    Join me for our webinar on Thursday 12th October at 4pm BST where I will answer these questions by discussing the 4 main reasons why brands engage with influencers on social across B2C, B2B and B2G, and how things will likely change going into 2018.

    In the talk I will explore the pros and cons of each approach to influencer engagement and what marketing and comms teams need to consider with each approach.

Embed in website or blog