Using case studies from around the world with companies from both the B2B and B2C world Neal Schaffer will be sharing examples of how social media influence can form an integral part of your marketing and PR campaigns in 2018. Whether you want to work with influencers externally or boost the reach and influence of your own team Neal will share best practice examples that can be deployed both for short term campaigns or as part of a longer term strategy and practical tips for how to get started for those new to influencer marketing and new ideas for the seasoned pro.
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About Neal Schaffer:
Neal Schaffer is a leading authority on helping businesses through their digital transformation through consulting, training, and helping enterprises large and small execute on social media marketing strategy, influencer marketing, and social selling initiatives. President of the social media agency PDCA Social, Neal also teaches digital media to executives at Rutgers University, the Irish Management Institute (Ireland), and the University of Jyvaskyla (Finland). Fluent in Japanese and Mandarin Chinese, Neal is a popular keynote speaker and has been invited to speak about digital media on four continents in a dozen countries. He is also the author of 3 books on social media, including Maximize Your Social (Wiley), and in 2018 will publish his 4th book, The Business of Influence, on educating the market on how any business can leverage the potential of influencer marketing. Neal resides in Irvine, California but also frequently travels to Japan.