Companies today who are investing in digital transformation initiatives are focusing on finding new ways to interact with their existing customers, and experimenting with creative approaches to acquiring new ones. Often times this involves the creation of new routes to market and a multi-channel approach to marketing and sales.
If you work in an IT or line-of-business organization tasked with building this new class of digital services, you should attend this webinar, where the following important topics will be covered:
- What multichannel digital services are, and why they matter
- Why microservices are critical for successful multi-channel digital initiatives
- Synergies and benefits of combining API Management & microservices
- Practical advice on how to get started