Dun & Bradstreet and LiveRamp Professional-Level Targeting
LiveRamp and Dun & Bradstreet have partnered to enable marketers to combine both consumer and professional-level data for the most accurate of customer targeting. With over 400 pre-defined segments to choose from in the business, professional and predictive targeting taxonomies, Dun & Bradstreet (D&B) curates the world’s largest commercial database including 280M+ company and 80M+ contact records with to over 250M+cookies and mobile IDs. Online and offline data are combined and run through a vigorous quality assurance process, ensuring that the data is based on facts, not guesses.
D&B data sets are available to search and browse directly in LiveRamp’s IdentityLink Data Store. Marketers can search by keyword, filter by permitted use cases, view estimated reach, and seamlessly distribute audiences directly to the platforms of their choice.