Dun & Bradstreet | LiveRamp
High-Impact Targeting with Personal & Professional Level Data
Meredith Berninge, Pat OBrien
Your customers’ professional attributes are just as important as their non-professional attributes. Career paths speak to who a person is - to their values and interests. When you know what someone does for a living or the company they work for, you have a better idea of their intentions and life trajectory. But these consumer insights are often forgotten when the marketing campaign is built and executed, which leaves money on the table.
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