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Dun & Bradstreet | LiveRamp

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  • How B2C Marketers are Sharpening Their Targeting with Professional Data
    How B2C Marketers are Sharpening Their Targeting with Professional Data
    Meredith Berninger, Senior Account Director, Data Partnerships at LiveRamp and Orlando Perez, Sr Director, Dun & Bradstreet Recorded: Dec 13 2017 32 mins
    Truth: Your customers’ professional attributes are just as important as their non-professional attributes. Career paths speak to who a person is - to their values and interests. When you know what someone does for a living or the company they work for, you have a better idea of their intentions and life trajectory. But these consumer insights are often forgotten when the marketing campaign is built and executed, which leaves money on the table.

    If you’re a data-driven marketer who is already using Household Income for targeting or a marketing leader who is ready to uplevel your targeting strategy, join LiveRamp and Dun & Bradstreet in a 30-minute webinar where you’ll learn:

    *How to marry personal and professional-level data for precision targeting
    *How professional-level data empowers better brand experience and campaign performance through examples
    *Is Professional-Level data right for your targeting strategy?: 3 Easy Questions

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