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  • Louise Harrison - Understanding the MICE client
    Louise Harrison - Understanding the MICE client
    Louise Harrison - MICE Industry Consultant Recorded: Jan 16 2018 63 mins
    Louise will introduce why MICE matters to individuals and teams and clearly define the meetings market place. With nearly 30 years’ experience as a MICE professional working for world leading Conference & Incentive agencies and PCOs, Louise will outline the dynamics of the client-supplier relationship and explain why it is critically important to engage effectively in order to build long term, sustainable relationships.

    During this session, you will learn to understand the MICE client from their perspective. You will gain valuable insight into the different types of client profiles, the dynamics of their role, what motivates them, what influences them to buy and what are their pain points and struggles. You will come away with the skills to evaluate what is key to satisfying a client’s objectives and strategies to building solid and enduring relationships that deliver lifetime value.

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