In an increasingly hostile world, where you don't know who to trust, companies still need to be able to deliver trusted, personalized experiences for users, without making them jump through hoops to prove who they are.
Unfortunately, most businesses are making the fundamental mistake when it comes to authentication and are thinking inside-out, but by thinking outside-in, they would automatically put the Customer first. Until now, strong (and not so strong) authentication to services seems to have been driven by an inside-out way of thinking. The institutions think about what works best for them: what fits into their infrastructure; what is the cheapest yet compliant approach? For customers, this means that they must use what their service provider offers to them.
Companies must also be aware of insider risks and by implementing a Zero Trust approach of ‘never trust, always verify’, they can better secure the access to their assets.
In this KuppingerCole webinar, we will address the following
What are the changing requirements for authentication
How to balance flexibility, adaptiveness and security in Access Management
How companies can deliver a frictionless and riskless customer experience