We’ve spent years just seeing data as ‘there’; whether it’s a spreadsheet, email or information on a website/social media – data just exists. However, with recent, and massive, growth in stored data its value throughout its lifetime has now changed.
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Because of this changing value, data must be secured and protected – kept away from people who might pose a threat to its integrity and value. In this world of instantly available information a news leak informed by real data is something that can quickly reduce the value of a product, or even damage the revenue and reputation of your business.
Endpoint-based technologies can help to prevent an attack, but this is a defensive posture - we need to move and become more proactive. Understanding the data you have makes it easier to know what is ‘normal’, in turn this makes it easier to recognize unusual behavior of devices and data which might indicate a threat has breached the network. The faster you are able to see this, the faster you can react – ensuring maximum time possible to mitigate the potential damage.