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Hack Your Marketing: Decoding Customer Connections for Cybersecurity Companies
Organizations look to their cybersecurity vendor as subject matter experts for all things cyber. To strengthen that relationship, cybersecurity companies must continually market to their customers. Customer marketing is vital for cybersecurity companies because it strengthens relationships with clients, reduces churn, and increases product adoption. Join Katzcy’s discussion with Angie Ocasek, Protegrity’s cybersecurity customer marketing…
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