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  • Insights to Action- Scale Account-Based Marketing Success
    Insights to Action- Scale Account-Based Marketing Success Jim Regan Recorded: Sep 5 2018 32 mins
    Join us as Jim Regan, CMO and Co-Founder of MRP, discusses how Account Based Marketing and Predictive Analytics are converging to deliver actionable triggers that transform your customers’ experiences forever.

    Jim will share his perspectives on why utilizing machine learning to make predictions on prospects’ buying patterns and using those predictions to inform your content strategy has shown greater results and how to turn these insights into a scalable ABM campaign.

    Here’s what you’ll learn from this webinar:
    • Why predictive analytics should inform and operationalize your ABM strategy
    • How MRP closes the loop on integrated ABM strategies so clients can identify and replicate high performing tactics, all on a global scale.
    • How centralized insights can enable a consistent content strategy by target account

    Register now!
  • MRP and guest Forrester Discuss Qualities of ABM Leaders
    MRP and guest Forrester Discuss Qualities of ABM Leaders Jim Regan and Steve Casey Recorded: Jul 18 2018 64 mins
    Join our guest Steve Casey, Principal Analyst for B2B marketing at Forrester, and Jim Regan, CMO and Co-Founder at MRP, to learn why artificial intelligence and machine learning are crucial to future proofing your account based marketing strategy. ABM and AI are converging and delivering actionable triggers to transform your customers’ experiences forever.

    Steve and Jim will share their perspectives on why utilizing AI to make predictions on prospects’ buying patterns and using those predictions to inform content strategy has shown greater results in account-based marketing strategies.

    Here’s what you’ll learn from this webinar:
    •Why AI should inform and operationalize your ABM strategy
    •When centralized insights can enable a consistent content strategy by target account
    •How to close the loop on integrated ABM strategies to identify and replicate high performing tactics, while eliminating the low performing ones
  • Optimizing Visibility and Lead Conversion in the Channel
    Optimizing Visibility and Lead Conversion in the Channel Devon Wellbrock Recorded: Jun 13 2018 26 mins
    According to the 2018 Channel Marketing Report, the top challenges for channel leaders are:
    •Visibility around MDF spend and ROI
    •Trouble optimizing MDF spend
    •Overall poor channel lead conversion
    With MDF allocations continuing to increase in 2018, these issues can drastically impact the performance of your channel revenue.

    Register for this webinar and join Devon Wellbrock, SVP of Enterprise Accounts, Americas, MRP as she discusses how you can improve visibility and lead conversion in the channel.

    Here’s what you’ll learn in this webinar:
    •How to ensure MDF is optimized and spent on the right mix of marketing tactics
    •How to ensure channel marketing programs positively affect your bottom line
    •Methods to gain better visibility into marketing generated pipeline, conversion and historical campaign analytics
  • How Artificial Intelligence Powers Next Generation Inside Sales
    How Artificial Intelligence Powers Next Generation Inside Sales Kerry Cunningham and Kevin Cunningham Recorded: May 23 2018 67 mins
    Inside Sales has been a critical success factor for winning B2B companies. This success has also created key challenges that can limit future scale.

    Join MRP and SiriusDecisions in this fast-paced live webinar as we unpack these challenges and deliver actionable insight for you to direct or redirect your efforts.

    Helping to put an end to cold calling, we’ll be discussing how AI will transform inside sales:
    - Account prioritization – how to apply data to inform timing and needs
    - Lead consolidation – becoming expert at markets
    - Topic identification – develop certainty in knowing needs and timing
    - Automation – How a prioritized queue will automate the calling workflow of sales teams
    - Predictive – How embedded AI and machine learning enable real-time predictive execution

    Let’s face it, doing more of the same isn’t working. MRP Next Generation Inside Sales is powered by artificial intelligence and allows your team to work smarter. Our prioritized calling queue is powered by a combination of engagement data, real time intent and historical contact data. We’ll help you put an end to cold calling through for more intelligent and relevant conversations.

    Register for this webinar and join Kerry Cunningham, Senior Research Director of Demand Creation Strategies, SiriusDecisions and Kevin Cunningham,CEO, President and Co-Founder, MRP as they discuss where the future of inside sales is headed.

    Register now for this LIVE webinar!
  • How to use Artificial Intelligence in Sales and Marketing
    How to use Artificial Intelligence in Sales and Marketing James Regan and Dan Harvey Recorded: Apr 17 2018 55 mins
    Artificial intelligence isn’t just a future concept or the latest industry buzzword. Soon enough, AI will be a non-negotiable sales and marketing tool. Artificial intelligence is currently driving real results for B2B organizations. Utilizing AI to make predictions on prospects’ buying patterns and using those predictions to inform content strategy has shown greater results in account-based marketing strategies. AI-enabled software can connect insight to the action so you can trigger personalized, relevant content at exactly the right time, in exactly the right context.

    Register for this webinar and join James Regan, CMO and Co-Founder, MRP and Dan Harvey, Solutions Architect, MRP as they discuss how embedded artificial intelligence and machine learning are changing the way sales and marketing teams acquire customers.

    Here’s what you’ll learn in this webinar:

    • How AI lets the machine do the heavy lifting so you can focus on the marketing
    • How AI informs and operationalizes your customer engagement strategy
    • How embedded AI and machine learning enable real-time predictive execution

    Register now!
  • The Evolution of Demand Generation: The Digital River Story
    The Evolution of Demand Generation: The Digital River Story Mike Thyne and James Regan Recorded: Feb 15 2018 40 mins
    The key to success for B2B marketers in today’s marketing environment is to put the right messages in front of the right accounts. Predictive analytics and account-based are two ways to make that happen. The combination of these two allows companies to focus on accounts that are most likely to buy, and to deploy customized tactics to each account.

    Join Mike Thyne, Senior Director of Performance Marketing for Digital River, and James Regan, CMO and co-founder at MRP, as they discuss how Digital River transformed its marketing strategy from broad-based demand generation to highly targeted account-based marketing.

    Here’s what you’ll know after this webinar:

    - How predictive analytics enables companies to do true ABM
    - How to develop, validate, and grow the ideal client profile (ICP) to focus efforts behind sales goals
    - How to put the right message in front of the right accounts
  • Forrester and MRP talk Artificial Intelligence in 2018
    Forrester and MRP talk Artificial Intelligence in 2018 Steven Casey and James Regan Recorded: Jan 24 2018 55 mins
    Artificial intelligence isn’t new. It’s been around since the 1950s. But what is new is that companies – from AI start-ups to enterprise software vendors – are adding intelligence to their applications to drive more effective customer engagement.



    Join our guest Steve Casey, principal analyst for B2B marketing at Forrester, and Jim Regan, CMO and co-founder at MRP, to learn what’s possible with AI now, and what will be possible in 2018 and beyond. Steve and Jim will share their perspectives on how account-based marketing, predictive analytics, and artificial intelligence are converging to transform the customer experience forever.

    Here’s what you’ll know after this on-demand webinar:

    -How AI enables predictions by capturing and visualizing real time demand
    -How predictive analytics prioritizes accounts with the highest propensity to buy
    -How AI informs and operationalizes your customer engagement strategy
  • Leveraging Predictive Analytics to Align Marketing and Sales
    Leveraging Predictive Analytics to Align Marketing and Sales Vance Faulks and James Regan Recorded: Dec 19 2017 23 mins
    In the modern sales and marketing landscape, enterprises face a major disconnect when scaling up to a global market. Marketers struggle to remain on the cutting-edge while still adhering to corporate standards. Salespeople are skeptical that these tactics are helping them identify true opportunity. And the wedge between them is driven deeper. How can marketing departments test new strategies while still ensuring that their efforts are aligned with their sales team counterparts?
    Vance Faulks, the Senior Director of Global Audience and Partner Marketing for SAP will tell you how he was able to accomplish both those things with MRP predictive analytics. The ability to predict demand and identify highly qualified opportunities has helped to align the two teams around a common goal: driving revenue.

    What you’ll learn in this webinar:

    -How to leverage data insights from predictive analytics to identify active prospects
    -The role technology can play in rallying marketing and sales around a common goal
    -How predictive plus account-based marketing tactics leads to more qualified opportunities

    Watch On Demand this webinar and join Vance Faulks, Senior Director of Global Audience and Partner Marketing and James Regan, CMO and Co-Founder, MRP as they discuss how to align sales and marketing departments through predictive analytics.
  • How ABM, Predictive & AI Come Together to Transform the Customer Experience
    How ABM, Predictive & AI Come Together to Transform the Customer Experience James Regan Recorded: Nov 29 2017 37 mins
    Successful customer engagement comes from knowing your customers, serving their needs, and consistently adding value to their experiences with you. Technologies like predictive analytics, machine learning, and artificial intelligence help you make better predictions, smarter decisions, and faster responses, transforming your customer’s experience from traditional to exceptional.

    What you’ll learn in this webinar:

    -The importance of visualized demand in customer engagement
    - What’s possible with technology today, and where it is headed tomorrow
    - How MRP addresses key market challenges across the buyer journey

    Watch this On Demand Webinar and join James Regan, CMO and Co-Founder, MRP as he discusses how to use technology to transform the customer experience.
  • Smarter, faster, predictions with Artificial Intelligence & Predictive Analytics
    Smarter, faster, predictions with Artificial Intelligence & Predictive Analytics Kerry Cunningham and James Regan Recorded: Oct 26 2017 55 mins
    If you’re trying to better understand what is artificial intelligence, intent data and predictive analytics, this webcast is for you.

    After this webcast, you’ll know:

    - Artificial Intelligence defined, and what you can do with it right now
    - What intent data tells you about buying behavior, and why that matters
    - How predictive analytics uses AI to predict outcomes and inform actions

    Watch this on-demand webcast and join Kerry Cunningham, Senior Research Director, Demand Creation Strategies, Sirius Decisions and James Regan, CMO and Co-Founder, MRP to learn best practices for becoming a better, smarter marketer!

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