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  • How Artificial Intelligence Powers Next Generation Inside Sales
    How Artificial Intelligence Powers Next Generation Inside Sales Kerry Cunningham and Kevin Cunningham Recorded: May 23 2018 67 mins
    Inside Sales has been a critical success factor for winning B2B companies. This success has also created key challenges that can limit future scale.

    Join MRP and SiriusDecisions in this fast-paced live webinar as we unpack these challenges and deliver actionable insight for you to direct or redirect your efforts.

    Helping to put an end to cold calling, we’ll be discussing how AI will transform inside sales:
    - Account prioritization – how to apply data to inform timing and needs
    - Lead consolidation – becoming expert at markets
    - Topic identification – develop certainty in knowing needs and timing
    - Automation – How a prioritized queue will automate the calling workflow of sales teams
    - Predictive – How embedded AI and machine learning enable real-time predictive execution

    Let’s face it, doing more of the same isn’t working. MRP Next Generation Inside Sales is powered by artificial intelligence and allows your team to work smarter. Our prioritized calling queue is powered by a combination of engagement data, real time intent and historical contact data. We’ll help you put an end to cold calling through for more intelligent and relevant conversations.

    Register for this webinar and join Kerry Cunningham, Senior Research Director of Demand Creation Strategies, SiriusDecisions and Kevin Cunningham,CEO, President and Co-Founder, MRP as they discuss where the future of inside sales is headed.

    Register now for this LIVE webinar!
  • How to use Artificial Intelligence in Sales and Marketing
    How to use Artificial Intelligence in Sales and Marketing James Regan and Dan Harvey Recorded: Apr 17 2018 55 mins
    Artificial intelligence isn’t just a future concept or the latest industry buzzword. Soon enough, AI will be a non-negotiable sales and marketing tool. Artificial intelligence is currently driving real results for B2B organizations. Utilizing AI to make predictions on prospects’ buying patterns and using those predictions to inform content strategy has shown greater results in account-based marketing strategies. AI-enabled software can connect insight to the action so you can trigger personalized, relevant content at exactly the right time, in exactly the right context.

    Register for this webinar and join James Regan, CMO and Co-Founder, MRP and Dan Harvey, Solutions Architect, MRP as they discuss how embedded artificial intelligence and machine learning are changing the way sales and marketing teams acquire customers.

    Here’s what you’ll learn in this webinar:

    • How AI lets the machine do the heavy lifting so you can focus on the marketing
    • How AI informs and operationalizes your customer engagement strategy
    • How embedded AI and machine learning enable real-time predictive execution

    Register now!
  • The Evolution of Demand Generation: The Digital River Story
    The Evolution of Demand Generation: The Digital River Story Mike Thyne and James Recan Recorded: Feb 15 2018 40 mins
    The key to success for B2B marketers in today’s marketing environment is to put the right messages in front of the right accounts. Predictive analytics and account-based are two ways to make that happen. The combination of these two allows companies to focus on accounts that are most likely to buy, and to deploy customized tactics to each account.

    Join Mike Thyne, Senior Director of Performance Marketing for Digital River, and James Regan, CMO and co-founder at MRP, as they discuss how Digital River transformed its marketing strategy from broad-based demand generation to highly targeted account-based marketing.

    Here’s what you’ll know after this webinar:

    - How predictive analytics enables companies to do true ABM
    - How to develop, validate, and grow the ideal client profile (ICP) to focus efforts behind sales goals
    - How to put the right message in front of the right accounts
  • Forrester and MRP talk Artificial Intelligence in 2018
    Forrester and MRP talk Artificial Intelligence in 2018 Steven Casey and James Regan Recorded: Jan 24 2018 55 mins
    Artificial intelligence isn’t new. It’s been around since the 1950s. But what is new is that companies – from AI start-ups to enterprise software vendors – are adding intelligence to their applications to drive more effective customer engagement.



    Join our guest Steve Casey, principal analyst for B2B marketing at Forrester, and Jim Regan, CMO and co-founder at MRP, to learn what’s possible with AI now, and what will be possible in 2018 and beyond. Steve and Jim will share their perspectives on how account-based marketing, predictive analytics, and artificial intelligence are converging to transform the customer experience forever.

    Here’s what you’ll know after this on-demand webinar:

    -How AI enables predictions by capturing and visualizing real time demand
    -How predictive analytics prioritizes accounts with the highest propensity to buy
    -How AI informs and operationalizes your customer engagement strategy
  • Leveraging Predictive Analytics to Align Marketing and Sales
    Leveraging Predictive Analytics to Align Marketing and Sales Vance Faulks and James Regan Recorded: Dec 19 2017 23 mins
    In the modern sales and marketing landscape, enterprises face a major disconnect when scaling up to a global market. Marketers struggle to remain on the cutting-edge while still adhering to corporate standards. Salespeople are skeptical that these tactics are helping them identify true opportunity. And the wedge between them is driven deeper. How can marketing departments test new strategies while still ensuring that their efforts are aligned with their sales team counterparts?
    Vance Faulks, the Senior Director of Global Audience and Partner Marketing for SAP will tell you how he was able to accomplish both those things with MRP predictive analytics. The ability to predict demand and identify highly qualified opportunities has helped to align the two teams around a common goal: driving revenue.

    What you’ll learn in this webinar:

    -How to leverage data insights from predictive analytics to identify active prospects
    -The role technology can play in rallying marketing and sales around a common goal
    -How predictive plus account-based marketing tactics leads to more qualified opportunities

    Watch On Demand this webinar and join Vance Faulks, Senior Director of Global Audience and Partner Marketing and James Regan, CMO and Co-Founder, MRP as they discuss how to align sales and marketing departments through predictive analytics.
  • How ABM, Predictive & AI Come Together to Transform the Customer Experience
    How ABM, Predictive & AI Come Together to Transform the Customer Experience James Regan Recorded: Nov 29 2017 37 mins
    Successful customer engagement comes from knowing your customers, serving their needs, and consistently adding value to their experiences with you. Technologies like predictive analytics, machine learning, and artificial intelligence help you make better predictions, smarter decisions, and faster responses, transforming your customer’s experience from traditional to exceptional.

    What you’ll learn in this webinar:

    -The importance of visualized demand in customer engagement
    - What’s possible with technology today, and where it is headed tomorrow
    - How MRP addresses key market challenges across the buyer journey

    Watch this On Demand Webinar and join James Regan, CMO and Co-Founder, MRP as he discusses how to use technology to transform the customer experience.
  • Smarter, faster, predictions with Artificial Intelligence & Predictive Analytics
    Smarter, faster, predictions with Artificial Intelligence & Predictive Analytics Kerry Cunningham and James Regan Recorded: Oct 26 2017 55 mins
    If you’re trying to better understand what is artificial intelligence, intent data and predictive analytics, this webcast is for you.

    After this webcast, you’ll know:

    - Artificial Intelligence defined, and what you can do with it right now
    - What intent data tells you about buying behavior, and why that matters
    - How predictive analytics uses AI to predict outcomes and inform actions

    Watch this on-demand webcast and join Kerry Cunningham, Senior Research Director, Demand Creation Strategies, Sirius Decisions and James Regan, CMO and Co-Founder, MRP to learn best practices for becoming a better, smarter marketer!
  • Discover how Oracle Uses Predictive Analytics to Drive Business
    Discover how Oracle Uses Predictive Analytics to Drive Business James Regan and Diana Eadington Reed Recorded: Sep 14 2017 36 mins
    Join Diana Eadington Reed, Director North America Cloud Technology Marketing, Oracle and James Regan, CMO and Co-Founder, MRP to learn best practices for:

    - Leveraging the proper solution to build better-targeted programs that drive higher quality leads
    - Engaging with your key accounts at the right time based on where they are in the buyer’s journey
    - Building a closer alignment between your sales and marketing team
    - Leveraging predictive analytics to accelerate revenue

    Register for this on-demand webinar and learn how Oracle leveraged MRP’s unique platform to provide their marketing team with the data and analytics they needed to support their sales and marketing strategies.
  • Predictive Analytics and ABM: Better Together
    Predictive Analytics and ABM: Better Together Allison Snow and James Regan Recorded: Aug 10 2017 50 mins
    MRP is proud to host this webinar with our guest Allison Snow, Senior Analyst, B2B Marketing at Forrester, and James Regan, MRP CMO and Co-Founder. Join us and learn about market trends that are bringing these two powerful concepts together to create a more meaningful customer experience:

    -How finely tuned targeting improves ROI
    -Why context drives successful customer engagement
    -How to tap into active buying decisions
    -How to leverage data insights, even if you don’t own the data

    After you attend this webinar, you’ll have a better understanding of how to create a dynamic customer engagement platform that combines best practice engagement strategies with predictive analytics data.
  • How to Implement the New SiriusDecisions Demand Unit Waterfall
    How to Implement the New SiriusDecisions Demand Unit Waterfall Kerry Cunningham and James Regan Recorded: Jun 6 2017 61 mins
    Join Kerry Cunningham, Senior Research Director for SiriusDecisions, and James Regan, CMO and Co-Founder as they discuss and share:

    - The new SiriusDecision Demand Unit Waterfall
    - How this new approach emphasizes the critical need to move your demand generation efforts further up the waterfall
    - The importance of identifying your prospects at the very beginning of their buying cycle, rather than waiting for them to raise their hands
    - SiriusDecision’s new account-centric approach which focuses on the need for an account based marketing strategy
    -The importance of data, insight and analytics to successfully predict your next customer

    Watch this webcast and learn about the newest member of the Demand Waterfall family and how it can help you drive demand and revenue creation performance optimization throughout your organization.

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