In today’s digital world, technology has transformed nearly every aspect of the buyer’s journey. According to SiriusDecisions, 67% of the buyer’s journey is now done digitally. That’s why it’s critical for marketing leaders to challenge the status quo and embrace digital transformation—not just for new technology, but also the organizational and culture transformation that comes along with it.
Argyle Executive Forum, in partnership with Seismic, will bring together leading B2B marketing executives for the 2017 CMO Virtual Event: Marketing Leader’s Guide to Digital Transformation. The event will focus on several areas, including:
- The ways digital transformation is changing Sales and Marketing
- Why marketing leaders need to prioritize digital transformation in 2018
- How you can drive digital transformation across Sales and Marketing
- How to make digital a competitive advantage and drive business growth in 2018