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Seismic

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  • The State of Sales Content ROI with Demand Metric
    The State of Sales Content ROI with Demand Metric
    John Follett, Partner & Analyst at Demand Metric and Deidre Pelrin, Director of Marketing at Seismic Recorded: Feb 22 2018 58 mins
    For as long as there has been a sales function with a marketing team creating assets to support it, the question persists: what kind of return comes from the investment in sales content?

    To answer this question, Demand Metric and Seismic partnered on research to understand the current state of B2B sales content ROI and the factors that drive it.
  • From Tribal Knowledge to Common Knowledge: Practical Tips for Aligning Sales and
    From Tribal Knowledge to Common Knowledge: Practical Tips for Aligning Sales and
    Kathleen Pierce, Susan Felke, and Shauna Leighton Recorded: Feb 6 2018 38 mins
    Misaligned organizations can pose many risks for a life sciences organization, especially from a compliance and growth perspective.

    Sales enablement is transforming the future of alignment between sales and marketing. And as part of this trifecta, organizations can achieve 19% faster revenue growth and 15% higher profitability.

    Register for this webinar to learn from the Illumina and Seismic teams. Key insights include:

    - The current healthcare landscape and potential implications

    - Understanding the historic relationship between marketing and sales

    - How to bridge the gaps in marketing and sales alignment

    - Importance of utilizing analytics to provide transparency

    - How to create a compelling business case for sales enablement
  • Marketing Leaders Guide to Digital Transformation with Argyle
    Marketing Leaders Guide to Digital Transformation with Argyle
    Woody Bendle and John Raguin Recorded: Dec 13 2017 71 mins
    In today’s digital world, technology has transformed nearly every aspect of the buyer’s journey. According to SiriusDecisions, 67% of the buyer’s journey is now done digitally. That’s why it’s critical for marketing leaders to challenge the status quo and embrace digital transformation—not just for new technology, but also the organizational and culture transformation that comes along with it.

    Argyle Executive Forum, in partnership with Seismic, will bring together leading B2B marketing executives for the 2017 CMO Virtual Event: Marketing Leader’s Guide to Digital Transformation. The event will focus on several areas, including:

    - The ways digital transformation is changing Sales and Marketing

    - Why marketing leaders need to prioritize digital transformation in 2018

    - How you can drive digital transformation across Sales and Marketing

    - How to make digital a competitive advantage and drive business growth in 2018

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