What are top trends in European retail for 2019?
Andrea Sangalli, Giulio Raffaele, Ornella Urso, IDC Retail Insights
IDC sees advancement in terms of digital transformation maturity for European retailers. Customer experience personalization is the trigger, and the commerce platform is an essential enabler, of retail innovation. In order to explore this broad and complex reality of European retail, in this IDC FutureScape presentation, the IDC European Retail team discusses the key predictions…