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NGDATA

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  • From Customer Data to Customer Experiences
    From Customer Data to Customer Experiences Gil Rosen, Head of Strategy at NGDATA; James McCormick, Principal Analyst at Forrester Recorded: May 14 2018 55 mins
    NGDATA, Informatica and AWS, with special guest Forrester, bring you:

    From Customer Data to Customer Experiences:
    Build Systems of Insight To Outperform The Competition

    Consumer-focused brands are presented with a unique opportunity to either build compelling customer experiences, or risk squandering funds and frustrating customers with redundant and irrelevant interactions. Success or failure is contingent upon your organization aligning your people, processes, technology and data with your customers and corporate strategy to create a unique competitive advantage through Systems of Insight.

    Join Gil Rosen, Head of Strategy at NGDATA, and special guest James McCormick, Principal Analyst at Forrester, as they give a powerful and informative webinar on turning your customer data into rich, long-lasting customer experiences.

    Key takeaways will include:

    • Understand current consumer industry shifts; how they're being shaped by data and technology, and the impact of adoption or complacency.
    • Learn how leading organizations leverage Systems of Insight to redefine their strategy and operations, and build meaningful, engaging and valuable customer relationships.
    • Introduce Forrester's insights and research helping brands understand how insights-driven they really are, and what to do next to build their own Systems of Insights; harnessing their competitive strengths to find, engage and delight the right customers.
    • Learn how to build Systems of insight using the NGDATA and Informatica platforms.
  • Start Your Data Lake Right: Leveraging AWS and Informatica to Drive Engagement
    Start Your Data Lake Right: Leveraging AWS and Informatica to Drive Engagement Dan Rezac, Informatica & Gil Rosen, NGDATA Recorded: Apr 12 2018 60 mins
    When done right, a data lake can provide your users with easy access to comprehensive data, and support machine learning use cases that have a real impact on your top and bottom lines. In this webinar, we’ll go through an end-to-end data lake and machine learning use case for increasing customer engagement at a retail bank.

    We’ll provide an overview of the tools, platforms, processes and people necessary for ingesting data onto your lake for data exploration and reporting, as well as the critical next steps for building scalable, machine learning applications for deeper insight and prescriptive actions. Leveraging the AWS-Informatica Quickstart, coupled with NGDATA’s data ingestion accelerators, we’ll show you how to get your data lake up and running in hours instead of weeks.

    Key takeaways will include:

    - Learn how to quickly deploy a data lake with an enterprise catalog.
    - Understand how to leverage your data lake for ML / AI insights using open-source algorithms in a CDP.
    - Key best practices with Informatica's modern reference architecture.

    Speakers:

    Dan Rezac, Director, Big Data Solutions, Informatica:
    Dan helps data-driven companies and their leaders unleash the power of data to drive intelligent disruption in their businesses and markets.

    Gil Rosen, Head of Strategy at NGDATA:
    Gil built a global data and analytics consultancy of 100 strong, advising and implementing data infrastructures and outcome focused data initiatives for enterprises.

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