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MX

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  • Utilizing AI to Grow: Smart Banking Starts with Clean Data
    Utilizing AI to Grow: Smart Banking Starts with Clean Data John Schulte and Keith Armstrong Recorded: Aug 14 2018 44 mins
    Consumers’ expectations for simplicity and convenience is at an all time high. To meet these growing demands, financial institutions must embrace AI-driven messaging applications and voice-activated devices. And it all starts with clean data. Without clean data, chatbots can’t answer basic questions and AI is anything but intelligent. Leverage the learnings from Mercantile Bank of Michigan to find out how your financial institution can use AI-driven technology to successfully drive customer engagement and loyalty.

    Join Keith Armstrong and John Schulte to find out how they use AI technology to increase engagement and reach new customers.

    In this 60-minute webinar, you’ll gain 3 main insights:
    - How to evaluate your organizational readiness
    - how to select the right digital channel to start with
    - How to drive adoption through product marketing
  • Realizing the ROI of Big Data and AI in Banking: The Foundational Steps
    Realizing the ROI of Big Data and AI in Banking: The Foundational Steps James Dotter, Chief Financial Officer, at MX Recorded: Jul 19 2018 42 mins
    In a changing world where 50% of home loans and 38% of auto loans are provided by a non-FI, how do you compete? The answer lies in how you collect, analyze and act on data. James will walk you through how to lay the foundation for an AI-driven approach to big data.

    What You’ll Learn:

    - Why data-driven financial institutions get better results
    - How to build a foundation for a data-first approach
    - How and when to use AI and Machine Learning in your financial institution

    About the presenter:

    James Dotter, Chief Financial Officer at MX, brings more than 16 years of management experience and financial expertise with industry-leading, billion-dollar technology companies. Previous to joining the MX team, Dotter managed finance and operations at InsideSales.com, one of the fastest growing tech companies in the US. He led InsideSales.com through five years of more than 100 percent revenue growth, directed talent acquisition of more than 100 employees per quarter, and raised more than $140 million in private equity financing, while building and maintaining strategic partnerships.
  • Data: The Key to Delighting Financial Customers
    Data: The Key to Delighting Financial Customers Jim Marous from Financial Brand and Don MacDonald from MX Recorded: Jun 26 2018 54 mins
    Come join the conversation with Don MacDonald and Jim Marous as they discuss the Digital Banking Report and the rich information it provides on how to survive in the data age.

    It’s all but a foregone conclusion that financial institutions need to make the transformation to digital. In fact, many have already made huge strides and have become digital-first. But, once you’ve made the transformation, there’s a huge difference between having and using data.
  • How Data Helps Online Banking Providers
    How Data Helps Online Banking Providers Don Parker, EVP of Partnerships at MX Recorded: May 8 2018 31 mins
    Online banking providers often serve as the financial hotspot for account holders today. So how can banks and credit unions join forces with these providers to make the most of the age of analytics?

    Don Parker, EVP of Partnerships at MX, tells what you need to know to bring these partnerships to a new level.
  • The Difference Between Vision and Delusion
    The Difference Between Vision and Delusion Brandon Dewitt, CTO at MX Recorded: Apr 24 2018 36 mins
    Gartner estimates that over 60% of big data projects "will fail to go beyond piloting and experimentation."

    How do you ensure your projects are part of the 40% that succeed? Better yet, how do you ensure you're in the top 10%, so you edge out your best competitors?

    In this webinar, Brandon Dewitt, CTO at MX, will outline what it takes to launch from a place of vision rather than delusion — resulting in successful data-oriented projects again and again.

    With these principles soundly in place, you'll easily outshine your competitors and exceed user expectations.
  • Realizing the Power and ROI of Big Data
    Realizing the Power and ROI of Big Data James Dotter, CFO at MX Recorded: Apr 10 2018 30 mins
    Many analysts across various industries have said that data is the new oil. And yet financial institutions are sitting on billions and billions of datapoints and often don’t know how to put them to use.

    Join James Dotter, CFO at MX, to see how to get real revenue gains from the data you already have on hand as well as from data that’s easily within reach.

    You’ll learn:

    - How to stitch disparate data sources together
    - How to get started with data structuring and architecture
    - How to define the right metrics for the projects you’re working on
  • Preparing for the 5th Age of Banking: Advanced Analytics
    Preparing for the 5th Age of Banking: Advanced Analytics Don MacDonald, CMO at MX Recorded: Mar 13 2018 31 mins
    The digital transformation has laid the foundation for the most important stage in banking's history — the age of advanced analytics.

    In this webinar you will learn how to:

    - Gather more internal and external data
    - Clean, view, and analyze this data
    - Create a 360-degree view of each user and personalize their experience in real time

    Join Don MacDonald, CMO at MX (former CMO at Intel), as he discusses the opportunities in this new age and what you can do to win the future of banking.
  • Using Data to Empower True Financial Strength
    Using Data to Empower True Financial Strength Erin Caldwell, Director of Client Education at MX and John Schulte, CIO at Mercantile Bank Recorded: Feb 27 2018 33 mins
    “Banks are at a tipping point. Their historically stable customer base could erode steadily if banks cannot deliver the service proposition that customers demand.” — Accenture Research

    How do you use data to exceed user demands?

    Join Erin Caldwell, Director of Client Education at MX, and John Schulte, CIO at Mercantile Bank, to see what it takes to better leverage your data and exceed user demands.

    You’ll learn:

    - How Mercantile Bank uses AI and data analytics to improve the user experience.
    - How to maximize every touchpoint with relevant, targeted marketing campaigns.
    - How to use data to win long-term user loyalty and drive up ROI in the process.
  • Garbage to Gold: Enhance Your Transaction Data, Delight Your Users
    Garbage to Gold: Enhance Your Transaction Data, Delight Your Users Michael Bates, Product Manager at MX Recorded: Feb 13 2018 30 mins
    When users see dirty transaction data, they don’t get upset with the vendor or the card provider. They get upset with you. They dial up your call center and drain your employee’s time, trying to figure out what the transaction refers to.

    How do you take garbage data and turn it into something users can actually make sense of?

    In this webinar, you’ll learn how to:

    - Clean dirty data descriptions such as “CSTxx 04ROTER XXX726” so users just see the company name. (In this case, “Costco.”)
    - Categorize all transactions with the greatest accuracy on the market — a full 30 percentage points more accurate than the closest competitor
    - Classify transaction data by type (such as fee, bill pay, remote deposit, and more)

    You’re sitting on a goldmine of data, but if the data isn’t clean, categorized, and classified, it’s no good to you or your users.

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