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PostBeyond's Webinar Content

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  • How BCD Travel Amplifies Their Content On Social Media
    How BCD Travel Amplifies Their Content On Social Media Brandy Wilson, Global Marketing and Communications Manager at BCD Travel and Daniel Ku, Director of Marketing at PostBeyond Recorded: Sep 20 2018 49 mins
    BCD Travel is a top five global travel company and a leading provider of global corporate travel management. As social media growingly become more of an integral part of their customer interactions, BCD Travel looked to activate their global teams through employee advocacy.

    The marketing team at BCD Travel needed a solution to engage their client-facing employees to amplify their content and drive quality traffic to their website. In 10 months, they were able to generate more than 17,000 shares, over 100,000 content interactions and 10X their ROI.

    Join Brandy Wilson, Manager, Global Marketing and Communications at BCD Travel and Daniel Ku, Director of Marketing, PostBeyond in our next webinar on September 20, 2018, at 2 pm EDT.

    In this webinar, you'll learn:

    - What you need to launch an employee advocacy program
    - How to empower your client-facing teams to connect with potential customers on social media
    - How to keep a pulse on what content is resonating with your audience
  • 2018: The Year of Social Advocacy in The Workplace
    2018: The Year of Social Advocacy in The Workplace David Lloyd, CEO of PostBeyond and Gary Edwards, President of Golfdale Consulting Recorded: Aug 10 2018 57 mins
    Interest for employee advocacy in the workplace has risen significantly by 191% in the last four years according to new research from Golfdale Consulting.

    This isn’t surprising since many companies are seeing the untapped opportunity that an employee advocacy program can provide. This is why we’re partnering with Golfdale Consulting, a data-driven management consulting, in our first webinar of 2018.

    In this webinar, we discuss top trends, challenges, and opportunities for advocacy in the workplace for 2018. You’ll get an in-depth look into usage trends, perception and policies from employees to executive leadership.
  • Maximize The Reach Of Your Content Through Micro-Influencers
    Maximize The Reach Of Your Content Through Micro-Influencers Daniel Ku, Director of Marketing, Sarah Beatty, Customer Success Manager, at PostBeyond Recorded: Aug 8 2018 44 mins
    Micro-influencers are a hot topic in marketing today. Although micro-influencers are stealing headlines in the B2C world, the B2B world is starting to catch fire in an unexpected way.

    Within your organization, there might be a whole team of potential micro-influencers sitting right beside you – your own employees. According to Altimeter Group, branded content reaches 561% further when shared by employees versus the same content shared through branded channels.

    Join PostBeyond’s Daniel Ku and Sarah Beatty as they explore how leading companies amplify the reach of their content through micro-influencers. Discover how your organization can unleash the collective efforts of your employees to maximize your content distribution.

    In this webinar, you’ll learn how to:

    - Leverage your micro-influencers for content distribution
    - Increase employee engagement on social media
    - Connect with your audience through your employees

    About the presenters:

    Daniel Ku is the Director of Marketing at PostBeyond and has spent the past several years bridging the gap between companies and customers through social media. Daniel is on a mission to help marketers get onboard with social selling, content marketing best practices, and employee advocacy.

    Sarah Beatty is a Customer Success Manager at PostBeyond and helps companies stand out from the online noise. With a background in digital brand journalism, she consults B2B and B2C companies on best practices to drive business results by navigating the emerging opportunities in social media marketing.
  • Build A Compelling Employer Brand Through Employee Advocacy
    Build A Compelling Employer Brand Through Employee Advocacy David Lloyd, CEO of PostBeyond and Kasey Sixt, VP at CKR Interactive Recorded: Jun 26 2018 69 mins
    Join David Lloyd (CEO, PostBeyond) and Kasey Sixt (VP, CKR Interactive) in this webinar as they discuss how companies can enable their employees to become brand advocates and attract top talent.

    In this webinar, you'll learn how to:
    - Craft an employer branding strategy using social media
    - Leverage employee advocacy to strengthen your employer brand
    - Attract top talent through your employees' social networks
  • How The Travel Corporation Amplifies Their Global Brands with Social Advocacy
    How The Travel Corporation Amplifies Their Global Brands with Social Advocacy Dan Christian, Chief Digital Officer at The Travel Corporation and Evan Lewis, Product Manager at PostBeyond Recorded: Oct 24 2017 54 mins
    You create awesome content for your brand, but reaching your target audience is an entirely different battle. With buyer expectations changing quickly, travel companies are searching for ways to keep up and stay connected with their customers through social media.

    In this webinar, we chat with Dan Christian, Chief Digital Officer at The Travel Corporation to discuss:

    Why employee advocacy is an untapped revenue driver for travel companies
    The key steps to getting employees excited and on board with sharing on social media
    How one Travel Corporation brand generated over 450K content interactions and $1M in earned media value through their employees

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