Discover Trade Shows: A 3-Part Approach to Maximize ROI
Steve Bryerton VP of Sales | DiscoverOrg
Why should you laser-focus on trade-show ROI? Trade shows are one of the best opportunities to generate new leads, for most companies. But marketing organizations are spending more than a 1/3 of their entire annual marketing budget on trade shows! Our VP of Sales is here show how to make the most of every penny.