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EarleyInfoSci

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  • From Homegrown to Commercial PIM: Transition Strategies for Success
    From Homegrown to Commercial PIM: Transition Strategies for Success Alison Tran, Client Partner, EIS; Chantal Schweizer, Principal Consultant, EIS Recorded: Sep 27 2018 54 mins
    As your business and product data complexity grows, so too may your need for an enhanced PIM system that accounts for numerous operating units, separate companies, global operations, and more.

    How do you judge whether you are ready to jump from your homegrown solution? And if you’re ready to make the jump, what is the best path to ensure that you transition from one system to another successfully?

    In this session you will learn:

    * The milestones that signal your readiness to take on a commercial PIM
    * Best practices when making the transition to a commercial PIM
    * How to align your PIM strategy to a logical data model

    SPEAKERS
    Alison Tran, EIS, Client Partner, brings over 14 years of business and technology consulting experience in technology adoption, software implementation, organizational redesign, change management and process reengineering.
    Chantal Schweizer, EIS, Principal Consultant, a senior information organization professional with over 10 years experience in product information and taxonomy design.
  • Data Governance: Achieving Sustainability Among Whiners
    Data Governance: Achieving Sustainability Among Whiners Seth Maislin, Principal Consultant, Earley Information Science & Seth Earley, CEO, Earley Information Science Recorded: Aug 28 2018 61 mins
    Let’s face it - no one likes the ‘G’ word. It’s too often a sour antidote to excitement and nimbleness: Triple checks, security barriers, privacy forms, council reviews. It’s as awful as pulling teeth and paying taxes, right?

    Thankfully it doesn’t have to be, and many organizations have found an effective rhythm for long-term, sustainable data stewardship.

    Join us on Tuesday, August 28th, at 11:00 AM ET as we discuss ‘Data Governance: Achieving Sustainability Among Whiners,’ where we’ll explore how you can implement this necessary rhythm, even if you’re surrounded by governance resistors.

    You will learn:

    1.Good governance is empowering, not (only) a “necessarily evil”
    2.The Effective As: Automation, Assignment, Attitude
    3.Analytics for achieving fast failure (and recovery)

    Speakers:
    Seth Maislin is a Principal Consultant with Earley Information Science. For more than 20 years he has demonstrated strengths in classification and taxonomy, indexing and content modeling, information architecture, search, and usability. He has dedicated the last 10+ years to providing sustaining information management solutions to clients facing real and complex findability challenges.

    Seth Earley is the Founder and CEO of Earley Information Science. An expert with 20+ years experience in Knowledge Strategy, Data and Information Architecture, Search-based Applications and Information Findability solutions. Seth has worked with a diverse roster of Fortune 1000 companies helping them to achieve higher levels of operating performance by making information more findable, usable and valuable through integrated enterprise architectures supporting analytics, e-commerce and customer experience applications.
  • 4 Digital Experience Tools That Drive Real Results
    4 Digital Experience Tools That Drive Real Results Matthew Clark, VP of eCommerce & Digital Marketing, Premier Farnell Recorded: Jul 25 2018 61 mins
    EXECUTIVE SPOTLIGHT with Matthew Clark, VP of eCommerce & Digital Marketing, Premier Farnell

    What does it take to successfully deliver a digital experience for the B2B market?

    While, the whole enterprise needs to be aimed at driving a digital experience, there are 4 key areas which, if overlooked, will cause your B2B digital experience to suffer or fail, no matter how good your digital platforms or your core products are. Digital experiences are made of content, knowledge and data.

    In this one-on-one conversation with Matthew Clark, Premier Farnell's VP of eCommerce & Digital Marketing, EIS's Dino Eliopulos will explore what companies need to do to ensure that their product information, content, and know-how combine with insights that they have about their customers to elevate their digital experiences to the top of the industry.

    The must-haves include:

    • Robust, shoppable product catalogue.
    • Rich, well-structured content.
    • Optimized site-search, chatbots, and product recommendations.
    • Real value for shared customer information.
  • The Grocery Revolution: How Does Your Digital Customer Experience Stack Up?
    The Grocery Revolution: How Does Your Digital Customer Experience Stack Up? Tim Madigan, VP, eCommerce at Tyson Foods & Alex Murray, Digital Director at Lidl UK Recorded: Jun 14 2018 52 mins
    Whereas most Retailers have already made the leap to a digital paradigm, Grocery has lagged behind. And now, as major digital players jump into the fray (Amazon, Whole Foods,) it’s now officially ‘game on’ for the industry at large.

    In this lively roundtable discussion, experts from Earley Information Science, Lidi UK, and Tyson Foods discuss the ever-changing digital landscape in Grocery, and identify key areas where differentiation can mean prosper or perish. You will learn:

    •The confluence of trends, new players and events fueling this revolution
    •How customer journey “shopping modes” are critically different in grocery
    •How to provide customized digital experiences based on customer shopping mode (Commodity, Quick Eats, Meal Planning)
    •Creative digital and in-store product merchandizing through in-depth understanding of your assortment, partners, region, and customers
    •How to shift from stocking-centric to customer-centric in category management, “ways to shop” and new concierge “ways to serve”
  • Product Data - the Great Enabler for IoT, Marketplaces, and more
    Product Data - the Great Enabler for IoT, Marketplaces, and more David Bonk Graco | Russ Sharer, Fulham | Luis Marcos, Honeywell Recorded: Mar 28 2018 60 mins
    In this webinar we explore how intelligently enriched product data drives growth and differentiation in the marketplace. Ecommerce websites, replacement part reference guides, online marketplaces and IoT monitoring platforms all have one thing in common.  They all depend on detailed, accurate and comprehensive product information databases.
    Product data is a critical driver for core offerings today, and will be even more critical as organizations innovate across their value chains in the future.

    In this session our leadership panel discuss:
    •    What is enriched product data
    •    Enhancing your brand position and value to customers
    •    How enriched product data enables innovation
    •    Preparedness for interoperability

    This webinar will be of interest to marketing, product management, service management and data management executives with manufacturers, distributors, and service providers.  Also, anyone exploring the role that product data plays in defining and growing their offerings and transforming their customer value propositions. 
     
  • Enterprise Adoption of AI Technology
    Enterprise Adoption of AI Technology Seth Earley, Jeannine Bartlett, Dino Eliopulos, Jeanna Giordano Recorded: Jan 17 2018 59 mins
    The reality in most organizations is that AI is being slowly adopted. What’s holding them back? What’s working? Where are the opportunities for the short term? What do business and technology leaders need to do to prepare for success or scale beyond science projects and limited scope deployments?

    In this Earley Executive Roundtable, EIS Client Partners discuss their experiences in organizations progressing on this journey. We’ll review our most interesting projects and engagements, discuss our own skunk work initiatives, and give leaders line of sight to scalable value in deploying leading edge technologies and methodologies. We’ll discuss our lessons learned and provide guidance regarding where organizations need to spend their energies and resources.

    Speakers:
    Seth Earley, CEO, EIS
    Jeannine Bartlett, Chief Digital Strategist, EIS
    Dino Eliopulos, Managing Partner, EIS
    Jeanna Giordano, Client Partner, EIS
  • The Customer Data Platform – A Path to a Unified Customer Experience
    The Customer Data Platform – A Path to a Unified Customer Experience David Raab, CDP Institute | Lida Siemaszko, Clarks | Larry Hughes, Keurig Green Mountain Recorded: Dec 6 2017 58 mins
    Expectations are growing yet companies still struggle to deliver a truly unified customer experience across channels.

    Although the data is there (in data warehouses or more recently data lakes), the insights and connections to customer facing applications are not.

    The Customer Data Platform (CDP) Institute states the challenge succinctly: "A unified customer experience is impossible without unified customer data.” The solution may come from a new approach – The Customer Data Platform (CDP) – that focuses on, and integrates data for specific marketing uses.

    In this webinar hear from experts and early adopters about the benefits and opportunities that a CDP approach can offer. In this session our panelists will share:

    --Stories about pioneering companies who have put marketing in control of the data unification project using a CDP.
    --The methods for applying specialized technologies and pre-built processes that are tailored to meet marketing data needs.
    --How CDPs enable a faster, more efficient means of integrating customer data than general-purpose technologies.
    --Re-thinking unified customer data challenges – no longer as a data base project, but instead, as a data and system integration solution.

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