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EarleyInfoSci

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  • 4 Digital Experience Tools That Drive Real Results
    4 Digital Experience Tools That Drive Real Results
    Matthew Clark, VP of eCommerce & Digital Marketing, Premier Farnell Recorded: May 1 2019 60 mins
    EXECUTIVE SPOTLIGHT with Matthew Clark, VP of eCommerce & Digital Marketing, Premier Farnell

    What does it take to successfully deliver a digital experience for the B2B market?

    While, the whole enterprise needs to be aimed at driving a digital experience, there are 4 key areas which, if overlooked, will cause your B2B digital experience to suffer or fail, no matter how good your digital platforms or your core products are. Digital experiences are made of content, knowledge and data.

    In this one-on-one conversation with Matthew Clark, Premier Farnell's VP of eCommerce & Digital Marketing, EIS's Dino Eliopulos will explore what companies need to do to ensure that their product information, content, and know-how combine with insights that they have about their customers to elevate their digital experiences to the top of the industry.

    The must-haves include:

    • Robust, shoppable product catalogue.
    • Rich, well-structured content.
    • Optimized site-search, chatbots, and product recommendations.
    • Real value for shared customer information.
  • The Business Value and Bottom Line Impact of Taxonomy
    The Business Value and Bottom Line Impact of Taxonomy
    Seth Earley, CEO, EIS & Carla Pealer, Taxonomy Consultant, EIS Recorded: Apr 3 2019 52 mins
    Business agility rests upon a well-architected environment of business processes, workflows, and communications.

    So how does taxonomy fit in? It’s everywhere - taxonomy is the foundational building block that improves efficiencies, collaboration, and cost reductions across the enterprise. And the more agile you are, the better opportunity you have to compete and win.

    In this webcat you will learn:

    • Industry-agnostic best practices to boost your bottom line and beat your competition through taxonomy design and semantic integration
    • How taxonomy design enables customer acquisition, search relevancy, structured data, faster time to market, asset reuse, and more.

    Speaker: Carla Pealer, Consultant, Earley Information Science
  • The AI Advantage – Practical Steps Toward Realizing the Promise of AI
    The AI Advantage – Practical Steps Toward Realizing the Promise of AI
    Seth Earley, Founder and CEO, Earley Information Science, Tom Davenport, author of The AI Advantage Recorded: Mar 21 2019 48 mins
    Artificial Intelligence (AI) for organizations of all sizes is becoming more practical every day. Many successful implementations are having subtle, but far reaching implications for companies across industries. In this roundtable we will discuss:

    1. Where to begin looking for practical opportunities to leverage AI in your organization
    2. How market forces are driving this evolution
    3. Prioritizing incremental wins over big hit projects
  • Why AI? A Case Study With ADP
    Why AI? A Case Study With ADP
    Seth Earley, CEO, Earley Information Science & Enid Martinez, Senior Director of Engineering and Automation, ADP Recorded: Feb 21 2019 33 mins
    ADP shares their successes in harnessing AI to drive engagement and information sharing with customers.

    The age of customer-driven, Artificial Intelligence (AI)-powered enterprises is here, and B2B/B2C companies are beginning to harness its value. Yet, while many companies are considering AI initiatives, few are provided with a clear roadmap and best practices to evaluate, develop, implement, and measure the impact of their efforts.

    Join Seth Earley, Founder and CEO, Earley Information Science and special guest Enid Martinez, Senior Director of Engineering and Automation, ADP, for "Why AI? A Case Study with ADP."

    Topics they will cover include:

    **The business drivers considered when evaluating AI for ADP
    **Best practices in building the initial project plan
    **Tips to overcome roadblocks and pitfalls to avoid
    **Lessons learned when implementing a large-scale AI initiative
  • The Real State of Digital Business for 2019
    The Real State of Digital Business for 2019
    Seth Earley, CEO, Earley Information Science & Jennifer St. Hill, COO, Earley Information Science Recorded: Jan 30 2019 32 mins
    How far along are we when it comes to digital transformation? EIS set out to discover the answer by launching an industry-wide ‘State of Digital Business’ Survey which asked respondents to share their data readiness, planned digital projects, future goals, and more.

    This month, we’re ready to share these results with you. Join Seth Earley, Founder and CEO, Earley Information Science, and Jennifer St. Hill, COO, as they present results from our December 2018 ‘State of Digital Transformation Survey.’

    You will learn:

    **The trends your peers are experiencing that are driving digital business initiatives within your organization.
    **The challenges your peers are facing when implementing a digital business strategy, as well as the tactics they’re using to overcome those challenges.
    **Common (and not so common) digital business initiatives that are underway within your peer companies.

    We hope you'll join us on January 30th at 1:00PM ET to find out "The Real State of Digital Business for 2019."
  • There's No AI Without IA
    There's No AI Without IA
    Dino Eliopulos, Managing Director, EIS & Bryan Kohl, VP, Business Development, EIS Recorded: Dec 13 2018 48 mins
    Artificial Intelligence (AI) has the potential to completely revolutionize the B2B selling function. And depending on who you talk to, AI will either enable massive productivity gains from your employees or replace them entirely.

    Hype aside, AI is coming, and B2B companies need to understand how to harness it. And despite the promise of ‘plug and play‘ technology, real AI requires varying degrees of knowledge engineering, product and content architecture, and high-quality data sources to be effective.

    In this session, EIS's Bryan Kohl, VP, Business Development and Dino Eliopulos, Managing Director demystify AI for your B2B organization.

    You will learn:

    --How you can leverage best practices to re-think processes for the product content lifecycle, from initial onboarding to post-production syndication
    --The infrastructure you’ll need to consider when planning for your AI initiative
    --How AI enables new product associations and personalized experiences to drive deeper engagement with your customers
  • Chatbots & Virtual Assistants - The Next Big Thing in Customer Experience
    Chatbots & Virtual Assistants - The Next Big Thing in Customer Experience
    Teletech Holdings, Booz Allen Hamilton, Opus Research Recorded: Nov 9 2018 61 mins
    Provided with access to the right information chatbots can help facilitate a new transaction or provide account support to an existing customer. Many vendors are claiming to use machine learning and artificial intelligence in their virtual assistant applications. However, the reality is, curated, structured content needs to be developed for these applications, rather than having the system ingest large amounts of unstructured content.

    What makes content appropriate for training? How should organizations prepare for these types of systems? How do the underlying processes that support the customer need to evolve to operationalize AI applications for customer service?

    In this panel, we discuss:

    --The different types of automated virtual assistants used for support

    --How artificial intelligence powers these tools

    --The role of knowledge engineering

    --Practical steps toward deployment

    Join our experts for an in depth discussion of “the next big thing” in customer experience.
  • Digital Transformation Trends to Watch in 2019
    Digital Transformation Trends to Watch in 2019
    Seth Earley, CEO, EIS; Andy Hoar, CEO, Paradigm B2B, Minal Parker, Senior Product Mgr, HD Supply Recorded: Nov 7 2018 31 mins
    Join Seth Earley, CEO of Earley Information Science, and special guests Andy Hoar, CEO of Paradigm B2B and Minal Bhargava Parker, Senior Product Manager eBusiness at HD Supply, as they consider the digital trends making the news these days, and identify those that are critical to success in 2019, and those that might just be hype.

    We’ve all heard it – digital transformation is coming for us. From how our customers engage with us, to how our partners leverage us, and how our business operations scale, digital transformation is the ultimate goal for successful eCommerce companies in 2019.

    Yet to be truly strategic and exacting in your digital transformation initiatives, we must first decide which trends are ‘in,’ and which ones are ‘out.’
  • Training AI-driven Support Bots to Deliver Next Gen CX
    Training AI-driven Support Bots to Deliver Next Gen CX
    Wysdom.AI, Aspect Software, Verizon Recorded: Nov 7 2018 61 mins
    When training an AI-driven virtual assistant, harvesting and reusing knowledge assets is critical to success.

    A good digital experience is about facilitating information flows between the organization and its customers. Whether answering questions on community bulletin boards, self service through FAQ’s, email communications, interactions with call center agents or text exchanges with bots, the objective is to give customers the information they need to use a product, make a selection, solve a problem and achieve their overall goal.

    At the heart of this is knowledge in various formats. In the AI world, it is referred to as “training content” – the knowledge assets that support customers directly or indirectly. Whether training a support engineer or training an AI-driven virtual assistant, harvesting and reusing these assets is key. However in most large organizations training platforms, knowledge bases and support applications have evolved organically with different architectures, changing ownership, fragmented taxonomies and disparate approaches.

    Some believe that AI and machine learning will solve this problem but while these technologies are promising, not every support application and knowledge source is amenable to a fully automated approach. Even when that is possible, certain elements have to be in place.

    In this edition of the Earley Executive Roundtable, our panel of experts tackle such questions as:

    --What does the changing technology landscape mean to support organizations, call centers, and customer service functions?
    --Can knowledge be captured and structured for reuse in a sustainable, economically viable way?
    --How can the customer be supported throughout their journey by knowledge that originates in different parts of the organization?
    --How do processes need to evolve to provide an end to end seamless, positive experience?
  • The Secret to Successful Marketing to the Technical B2B Buyer
    The Secret to Successful Marketing to the Technical B2B Buyer
    EarleyInfoSci, Mouser Electronics, Brock White Recorded: Nov 6 2018 60 mins
    The B2B technical buyer is a unique persona with specialized needs. In order to get and keep this valuable customer on your site you must speak directly to their needs. So, how are the needs of technical buyers defined and translated into an engaging experience? The B2B and B2C ecommerce experiences have many similarities. Some lessons learned from B2C can be valuable to B2B. However, the two markets also have important differences, and the customer journey needs to reflect them.

    In this panel you will learn specifics about:

    --The archetypes of B2B buyer
    --Motivators and demotivators for making purchases
    --How to identify, structure and present content and assets that move the sale forward
    --The critical role of personalization
    --How merchandizing, cross-sell and up-sell leverage organizational knowledge about customer challenges

    This roundtable delivers valuable insights for CMOs, VPs of Digital, and Senior Marketing executives in organizations that operate as manufacturers, suppliers, and/or distributors in the industrial, high-tech, aerospace, life-sciences, and MRO spaces.

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