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  • Sirius Decisions Insights:  How Data Quality impacts the Demand Waterfall
    Sirius Decisions Insights: How Data Quality impacts the Demand Waterfall
    John Donlon, Senior Research Director, Marketing Operations Strategies, Sirius Decisions, Chris Lynde CEO, at SaleScout Recorded: Oct 4 2018 60 mins
    How much $ are you really losing from “bad” data in your demand gen campaigns?

    Given that the average B2B organization sees contact data double every 12-18 months, the sheer quantity of this data and its fluidity makes it very difficult for most companies to keep up. Sirius Decisions’ research shows that 10-25 percent of contact records include critical data errors that impact the day to day operations of marketing and sales teams.

    Join John Donlon, industry expert at Sirius Decisions, and Chris Lynde, CEO at SaleScout Data Solutions, for a one-hour webinar to discover:

    • Sirius Decisions insights on data quality, marketing operations, and the demand waterfall
    • How to estimate the impact of “bad” data on your company
    • Best practices in data quality processes that increase conversion rates and accelerate revenue
    • Case studies that demonstrate the revenue impact of improved data quality for companies like RingCentral, WeWork, and CenturyLink


    About the presenters:

    John Donlon is a dynamic, results-driven leader who thrives on helping organizations accelerate the maturity of their business operations. He has more than 20 years of experience in marketing operations implementing large-scale, enterprise-wide technology solutions for companies like Staples, Capital One, Wells Fargo and GE Capital to drive sustainable gains. John earned an MBA from the Kenan-Flagler Business School at the University of North Carolina at Chapel Hill and a BA in Economics from the University of Virginia.

    Chris Lynde is a veteran of the big data industry. Under his leadership, SaleScout has become a B2B sales and marketing solutions provider recognized for data verification and accuracy, and the preferred partner for CRM hygiene, contact optimization and targeted leads. Chris is a serial entrepreneur with 35 years of experience leading startups and large database marketing divisions within public companies, including Equifax, Experian, MDC Partners and EDS/Neodata.

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