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BrightTALK @ Dreamforce 2018

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  • [Live Interview] Ask the Expert: How to be the IT Champion of a PRM Installation
    [Live Interview] Ask the Expert: How to be the IT Champion of a PRM Installation
    Gary Sabin, Senior Director, Product & UX and Dan Lang, Senior Salesforce Developer, Impartner Recorded: Sep 25 2018 27 mins
    Sales tech stack: ✓ Martech stack: ✓  This year’s hot tech stack is for the channel -- which typically represents 75% or more of a company’s revenue. 2018’s breakthrough technology is PRM – Partner Relationship Management. This foundational system of record sits at the core of a chantech stack and everyone from Splunk, to Zendesk to Xerox have made PRM this year’s must have technology. IT leadership is uniquely positioned to ensure the quick, on-budget implementation success.

    Join this intense “Ask the Expert” session with one of Impartner Channel Innovation Labs top installation experts to learn best practices on how to streamline deployment of this highly-visible, revenue-generating solution.
  • [Live Panel] Tech Stack Secrets from Top IT Teams
    [Live Panel] Tech Stack Secrets from Top IT Teams
    Dave R Taylor, CMO, Impartner, Lief Koepsel, Fortinet, Armin Moaddel, Marketo, Margaret Back, McAfee & Kevin Sequeira, Splunk Recorded: Sep 25 2018 43 mins
    How do you support your business units?

    How do you decide to make or buy?

    How do you decide whether to use functionality from an existing vendor or bring in a totally new technology provider?

    These are the questions top IT teams are and should be asking. In this webinar you’ll hear from top IT leaders – and one business unit buyer – from today’s most progressive tech companies for insights on how they’ve navigated these questions for their organizations and helped them construct a world-class tech stack that outpaces the competition.

    Join Dave R Taylor, Chief Marketing Officer at Impartner for this live streamed panel during Dreamforce 2018 in San Francisco.

    Lief Koepsel, Senior Director, Channel - North America, Fortinet
    Armin Moaddel, Senior Partner Operations Manager, Marketo
    Margaret Back, Business Process Architect, McAfee
    Kevin Sequeira, Senior Director, Sales Technologies, Splunk
  • [Live Panel] Powered by Data: Inspire and Acquire in an Era Built on Connections
    [Live Panel] Powered by Data: Inspire and Acquire in an Era Built on Connections
    John Dering, Demandbase, Joseph Cole, Adroll and David Pitta, BrightTALK Recorded: Sep 25 2018 45 mins
    Data. It rules everything around us. From identifying intent signals to engaging your ideal audience, marketers are steeped in collecting, enriching, and sanitizing data to deliver a connected experience. It informs who, what, where and how professionals audiences want to discover insights, learn to solve complex challenges and succeed in making better business decisions. Delivering a point of view that inspires and acquires new customers, is the currency in an economy powered by data.

    Join John Dering (ABM Technology and Strategy at Demandbase), Joseph Cole (VP, Marketing at Adroll) and David Pitta (CMO at BrightTALK), as they discuss their learnings and those gleaned from thousands of B2B marketers:

    - Data privacy and governance in shaping go-to-market strategies
    - Collecting, enriching, and cleansing: Resolving identity and intent
    - Content and demand marketing in a data-driven economy
    - Acquisition to Attribution: Where data dies in the dark

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