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Introhive

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  • CRM: The Biggest Challenges of User Adoption and How to Tackle Them
    CRM: The Biggest Challenges of User Adoption and How to Tackle Them
    Ben Roles; Mike Driver Recorded: Sep 12 2018 48 mins
    The most concerning threat in CRM projects is the continuing lack of end user adoption. That’s the greatest headache faced by organisations and the major reason why CRM fails.

    Mike Driver (Industry CRM Expert & Director of LogiCRM) who brings 20 years of customer relationship experience from a business perspective will share key best practice techniques and offer insights on how to successfully tackle the age-old adoption problems.

    Ben Roles (Head of Technical Solutions at Introhive & experienced CRM implementation expert) will suggest pragmatic tips, effective tactics and give real-life examples of industry tried and tested best practices that have helped fill the user adoption void.

    Join us for an interactive and practical webinar session where the audience are also invited to come armed with their questions and pain points for the presenters to consider and advise upon.
  • Sources of Competitive Advantage – New Perspectives of B2B Selling
    Sources of Competitive Advantage – New Perspectives of B2B Selling
    Alison Hodivala Recorded: Aug 23 2018 29 mins
    It is widely recognised that the nature of business to business selling is changing rapidly and significantly. Rising customer expectations and changing buyer behaviours, increased globalisation and commoditization pressures are combining to create a profession in flux, with organizations struggling to drive sales effectiveness and create long-term business value.

    During this webinar we will explore the future of business to business selling in this unpredictable environment; presenting new research in business to business sales practices and the evolving foundational behaviours that will be required to drive value and deliver competitive advantage.

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