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Salesforce UK & I

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  • Aligning Sales & Marketing: How Salesforce Uses Pardot
    Aligning Sales & Marketing: How Salesforce Uses Pardot
    Daniel Yamoah, Pardot Specialist. Denis Hoogweg, Pardot Solution Engineer Recorded: Feb 7 2019 45 mins
    Alignment between Sales and Marketing is potentially the largest opportunity for improving business performance today. When sales and marketing teams unite around a single revenue cycle, they dramatically improve sales productivity, marketing ROI and, most importantly, top-line growth.

    Join this Webinar to hear how the Pardot marketing team used Pardot's B2B Marketing Automation platform + Salesforce Engage to put the power of marketing automation in the hands of our sales reps.

    During this live webinar you will learn:

    How to create marketing-approved sales campaigns that will generate more leads
    Close more deals and maximise ROI
    Achieve sales and marketing alignment
  • B2B Marketing that Sales Teams Love
    B2B Marketing that Sales Teams Love
    Merinda Peppard, B2B Marketing Director EMEA Recorded: Jan 17 2019 50 mins
    B2B marketers are continuously facing challenges with today’s marketing landscape. According to Econsultancy, marketers on average are using 21 or more digital marketing products. Without one source of truth, B2B marketers are unable to provide personalised interactions, leverage artificial intelligence, and gain actionable insights needed for sales teams to close more deals. However, with the right solution in place, marketing and sales can align to focus on the same goals and drive more revenue for their business.

    Join us as we share tips and best practices for finding more leads, closing more deals, and maximising marketing ROI by connecting sales and marketing to grow your business faster.

    Learn how to:

    Find and nurture more leads with smart digital advertising and powerful marketing automation.
    Close more deals by aligning sales and marketing
    Maximise ROI with intelligent campaign insights
  • How Element 26 Uses Quip to Improve Deal Velocity & Seamless Customer Service
    How Element 26 Uses Quip to Improve Deal Velocity & Seamless Customer Service
    Nathan Haines Managing Director Element 26. Kate Aldridge Senior Producer Element 26.Louis Tsamados Editing Colorist Element Recorded: Nov 20 2018 39 mins
    Join us to learn how Nathan Haines, Managing Director at Element 26 empowers a team of 20 to deliver a fast, seamless experience across marketing, sales and service. See first-hand how Quip is used to enable cross-functional collaboration for the sales process, and then on to service delivery.

    On this webinar we will share successes and best practices using Quip to:

    1- Create collaborative sales processes that keep everyone on the same page
    2 - Track filming, scheduling and service deliverables
    3 - Review opportunity management and deal creation use cases
  • How Hive Uses Data & Device Connectivity to Become more Personal & Productive
    How Hive Uses Data & Device Connectivity to Become more Personal & Productive
    Mark Orsborn - Senior Director, IOT Business Development, Salesforce & Terrence "TJ" Sorrell - Global Business Design Manager Recorded: Nov 1 2018 39 mins
    The fourth industrial revolution is changing how we live, work, travel and trade. Customers are more connected than ever before, and the rise in connected technologies has resulted in endless amounts of valuable data.

    Terence Sorrell, Global Business Design Manager, Hive & our host Mark Orsborn, Senior Director, Salesforce IOT discusses how Hive is unlocking valuable data with the Salesforce Platform, to deliver global customer success.

    In this webinar Mark and Terence discuss:

    1 - How Hive are creating a competitive advantage & unlocking new opportunities by connecting data into its CRM architecture
    2 - Using data intelligently to capture every customer interaction and analyse all the different touchpoints
    3 - The importance of integrating data sets and systems, and how this will allows business’ unlock new intelligence to drive greater efficiency and richer customer engagements
  • Bridging the Gap - The Customer and the Mobile Workforce, with Daikin Applied UK
    Bridging the Gap - The Customer and the Mobile Workforce, with Daikin Applied UK
    Kris Oldland, Editor-in-chief, Field Service News Recorded: Oct 18 2018 26 mins
    The first-time fix can be a very powerful customer experience. But for many field service organisations, nailing that initial visit is harder than ever. Wherever you look - from healthcare to finance to manufacturing - you'll notice that field service teams are in need of a helping hand and are looking for a solution.

    Watch this webinar to hear from Daikin Applied UK's CRM Manager, John McCarthy, as he discusses the company's transformation journey which has enabled them to connect the business, optimise their workforce and engage on mobile.

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