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Tealium EMEA

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  • Designing a Data Supply Chain for Data-As-A-Service
    Designing a Data Supply Chain for Data-As-A-Service
    Ted Sfikas, Director of Solutions Consultants, North America and LATAM, Tealium Recorded: Jun 4 2019 26 mins
    Having a clearly defined data strategy is a necessity in creating exceptional moments with customers and ensuring long-term brand loyalty. Yet most organizations aren’t sure which strategies and methodologies need to be implemented to ensure accurate and seamless alignment of data within the overall business strategy.

    Join this webinar to learn:

    • Why a data supply chain is critical in creating a high performing data and analytics program
    • How to build a data supply chain
    • 4 ways data-as-a-service becomes a necessity for organizations
    • How to standardize how data is requested and received
  • Blending Digital Analytics with Human Creativity to Deliver the Optimal CX
    Blending Digital Analytics with Human Creativity to Deliver the Optimal CX
    Reid Bryant, VP Data Science, Blue Acorn iCi Recorded: May 28 2019 27 mins
    Successful brands understand the important role humans play in the evolving technological landscape. It’s critical we understand and continue to learn key strategies, tactics, and recommendations on how to optimize the customer journey with human capital and technology.

    Join us for a 30-minute discussion on:

    •The importance of lateral thinking in digital analytics

    •The 3 components of building an impactful digital analytics programs

    •How creative thinking can make the difference between an acceptable customer experience and an optimal customer experience
  • Creating Customer-Centric Experiences Through Data
    Creating Customer-Centric Experiences Through Data
    Chris Slovak, VP Global Solutions Consulting Recorded: May 22 2019 31 mins
    Business models are fundamentally changing based on the experiences consumers are having with brands. And this disruption is driven by data -- the language of those relationships. Organizations are now understanding the power in data to guide an experience and understand what consumers are telling them.

    Join us to learn how to create exceptional customer experiences through data.

    During this webinar, we’ll discuss:

    •5 factors that are changing a customers experience
    •How data plays a critical role in creating engaging and meaningful moments
    •5 mandates for adjusting to the evolving expectations of customers
    •And so much more!

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