DETERMINING WHICH ABM STRATEGIES DRIVE REVENUE
Sam Momani, CEO of Global Technology Sales Solutions & Peter Strohkorb, CEO of Peter Strohkorb Consulting
Many organizations have shifted considerable focus on driving account-based marketing strategies to augment their traditional marketing activities. Which ABM strategies actually work and drive revenue?
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Join industry leaders to weigh into this highly contested area that affects revenue growth in what will likely be a heated exchange of insights focusing on determining which account-based marketing (ABM) strategies drive revenue.