As marketers, we have to work harder than ever to earn the attention and trust of our most important constituents: prospects, customers and even our own colleagues.
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Our team experienced this challenge first hand when we were tasked with taking SurveyMonkey’s new business solutions to market. To be successful, we not only needed to break through the noise, but also to break through people’s assumptions about SurveyMonkey.
In this session, I’ll share my best practices and explore how to fuel growth and build trust by taking feedback to heart, embracing authenticity in marketing, and empowering teams to take action on insights.