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BrightTALK Local: Marketing Visionaries

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  • BrightTALK's AWS re:Invent Breakfast
    BrightTALK's AWS re:Invent Breakfast
    Simon Jones, VP of Marketing, PubNub Recorded: Nov 28 2018 1 min
    See what Simon Jones of PubNub is focused on to drive demand through content marketing and technology. The presentation covered:
    - Blending digital with in-person events to drive demand
    - KPIs you should monitor every day
    - Standing out from the crowd by offering value
  • BrightTALK Local: Washington DC
    BrightTALK Local: Washington DC
    Stephanie Broyles, Director Americas Marketing, Palo Alto Networks; Celso Puente, VP of Marketing, Unisys Recorded: Oct 31 2018 1 min
    See what top marketers from Palo Alto Networks and Unisys are focused on to drive demand through content marketing and technology. The presentation covered:
    - Blending digital with in-person events to drive demand
    - Practical use cases for machine learning and artificial intelligence
    - Content strategy & top performing formats
    - Achieving focus through analytics and KPIs
    - What makes Washington, DC such a special place to be a marketer
  • BrightTALK Local: Boise
    BrightTALK Local: Boise
    Peter Baxter, Yellowfin; Laura Crawford, Blueprint Digital; Alex Eells, Cradlepoint Recorded: Oct 26 2018 1 min
    See what top marketers from Blueprint Digital, Cradlepoint and Yellowfin are focused on to drive demand through content marketing and technology. The presentation covered:
    - Telling stories that connect with your audience
    - Using marketing technology & data to understand your audience
    - Creating content that delivers value
    - What makes Boise a great place to be a marketer
  • BrightTALK Local: NYC
    BrightTALK Local: NYC
    Kim Hahn, Director Demand Generation, CA Technologies; Adam Koster, VP, Marketing Automation, BNY Mellon Investment Services Recorded: Oct 16 2018 1 min
    See what top marketers from CA Technologies and BNY Mellon are focused on to drive demand through content marketing and technology. The presentation covered:
    - Making personal connections online
    - Tapping into online communities to drive demand
    - Using performance data to drive content and campaign strategy
    - What makes NYC such a special place to be a marketer

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